{"id":20664,"date":"2025-04-17T19:00:02","date_gmt":"2025-04-17T12:00:02","guid":{"rendered":"https:\/\/quanghung.name.vn\/thoi-su\/ceo-tiki-gia-tri-thuc-la-nen-tang-giu-chan-nguoi-dung\/"},"modified":"2025-04-17T19:00:02","modified_gmt":"2025-04-17T12:00:02","slug":"ceo-tiki-gia-tri-thuc-la-nen-tang-giu-chan-nguoi-dung","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=20664","title":{"rendered":"CEO Tiki: Gi\u00e1 tr\u1ecb th\u1ef1c l\u00e0 n\u1ec1n t\u1ea3ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"
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Theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn ti\u1ebfp t\u1ee5c gi\u1eef t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng g\u1ea7n g\u1ea5p ba l\u1ea7n so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng tr\u00ean to\u00e0n c\u1ea7u, \u0111\u00f3ng g\u00f3p kho\u1ea3ng 20% v\u00e0o t\u1ed5ng doanh thu h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb v\u00e0o n\u0103m 2024. \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c l\u00e0 khu v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh t\u1ebf s\u1ed1 cao nh\u1ea5t th\u1ebf gi\u1edbi. Trong b\u1ed1i c\u1ea3nh nhi\u1ec1u c\u1ea1nh tranh, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m th\u0103ng h\u1ea1ng tr\u00ean \u0111\u01b0\u1eddng \u0111ua. Ph\u00e2n t\u00edch s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u00e0 V\u0169 Th\u1ecb Nh\u1eadt Linh, CEO Tiki c\u00f3 bu\u1ed5i tr\u00f2 chuy\u1ec7n c\u00f9ng VnExpress<\/em> v\u1ec1 t\u00ecnh h\u00ecnh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f9ng nh\u1eefng b\u01b0\u1edbc \u0111i trong th\u1eddi gian t\u1edbi c\u1ee7a h\u00e3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 15 n\u0103m tu\u1ed5i.<\/p>\n

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B\u00e0 V\u0169 Th\u1ecb Nh\u1eadt Linh CEO c\u1ee7a Tiki. \u1ea2nh: <\/em>Tiki <\/em><\/p>\n<\/figcaption><\/figure>\n

– Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay c\u00f3 thu\u1eadn l\u1ee3i v\u00e0 kh\u00f3 kh\u0103n v\u1edbi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tiki, trong m\u1ee5c ti\u00eau gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng?<\/em><\/p>\n

– Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n. N\u0103m 2024, doanh thu to\u00e0n ng\u00e0nh \u0111\u1ea1t h\u01a1n 318.000 t\u1ef7 \u0111\u1ed3ng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u01b0\u1ee3t 25 t\u1ef7 USD, chi\u1ebfm kho\u1ea3ng 9% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb c\u1ea3 n\u01b0\u1edbc. Ng\u00e0nh n\u00e0y \u0111\u00f3ng g\u00f3p 2\/3 gi\u00e1 tr\u1ecb c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1. Nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y bao g\u1ed3m s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng Internet mua s\u1eafm tr\u1ef1c tuy\u1ebfn cao (tr\u00ean 60%), c\u00f9ng s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Ch\u00ednh ph\u1ee7.<\/p>\n

Trong 3-5 n\u0103m t\u1edbi, ch\u00fang t\u00f4i tin r\u1eb1ng th\u1ecb tr\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1, h\u01b0\u1edbng t\u1edbi quy m\u00f4 40-50 t\u1ef7 USD v\u00e0o n\u0103m 2027, chi\u1ebfm tr\u00ean 15% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb c\u1ea3 n\u01b0\u1edbc. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, ng\u00e0nh c\u1ea7n m\u1ed9t h\u1ec7 sinh th\u00e1i minh b\u1ea1ch, an to\u00e0n, n\u01a1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua s\u1eafm v\u1edbi s\u1ef1 tin t\u01b0\u1edfng.<\/p>\n

B\u00ean c\u1ea1nh ti\u1ec1m n\u0103ng, th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u1ed1i di\u1ec7n kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. H\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00e0 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ti\u1ebfp t\u1ee5c l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, uy t\u00edn c\u1ee7a to\u00e0n ng\u00e0nh. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea9y m\u1ea1nh ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e1t hi\u1ec7n gian l\u1eadn, t\u1eeb \u0111\u00f3 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n

Cu\u1ed9c c\u1ea1nh tranh tr\u00ean s\u00e0n hi\u1ec7n nay kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 v\u1ec1 y\u1ebfu t\u1ed1 gi\u00e1, m\u00e0 l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ed1c \u0111\u1ed9 giao h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. Doanh nghi\u1ec7p n\u00e0o \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7, \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m v\u00e0 ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– Theo b\u00e0 th\u1ecb tr\u01b0\u1eddng trong v\u00e0i n\u0103m t\u1edbi s\u1ebd nghi\u00eang v\u1ec1 m\u00f4 h\u00ecnh n\u00e0o – \u0111\u1ea1i si\u00eau th\u1ecb s\u1ed1, chuy\u00ean s\u00e2u theo ng\u00e0nh h\u00e0ng hay t\u00edch h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng?<\/em><\/p>\n

– Trong 3-5 n\u0103m t\u1edbi, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam s\u1ebd kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 s\u1ebd ph\u00e1t tri\u1ec3n theo nhi\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ea1i si\u00eau th\u1ecb s\u1ed1 (Super App & Marketplace) v\u1eabn \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o nh\u01b0ng s\u1ebd t\u00edch h\u1ee3p th\u00eam c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng nh\u01b0 t\u00e0i ch\u00ednh, logistic th\u00f4ng minh, AI c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng v\u1eeba m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i, v\u1eeba t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

– V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u1eady, b\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra sao? <\/em><\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n. H\u1ecd th\u00edch giao h\u00e0ng nhanh, s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, freeship v\u00e0 gi\u00e1 c\u1ea3 minh b\u1ea1ch. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi h\u00e0ng gi\u1ea3, ph\u00ed \u1ea9n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i thi\u1ebfu th\u1ef1c t\u1ebf v\u00e0 chi ph\u00ed mua s\u1eafm t\u0103ng cao.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1m v\u00e0o, l\u1ea5y \u0111\u00f3 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n

– Trong b\u1ed1i c\u1ea3nh n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a Tiki l\u00e0 g\u00ec v\u00e0 d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3?<\/em><\/p>\n

– Tiki cam k\u1ebft duy tr\u00ec m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u00e0 \u1ed5n \u0111\u1ecbnh, kh\u00f4ng ch\u1ea1y theo cu\u1ed9c \u0111ua gi\u1ea3m gi\u00e1, m\u00e0 t\u1eadp trung mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi gian t\u1edbi, Tiki s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed mua s\u1eafm cho kh\u00e1ch h\u00e0ng. Hi\u1ec7n, kho\u1ea3ng 90% \u0111\u01a1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i n\u00e0y. \u0110\u1ed3ng th\u1eddi, Tiki kh\u00f4ng t\u0103ng chi ph\u00ed b\u00e1n h\u00e0ng \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 b\u00e1n, h\u01b0\u1edbng \u0111\u1ebfn x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1ec1n v\u1eefng, n\u01a1i c\u1ea3 doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a Tiki t\u1eadp trung v\u00e0o ba tr\u1ee5 c\u1ed9t ch\u00ednh, trong \u0111\u00f3 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. Tiki \u01b0u ti\u00ean ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, \u0111\u1ed3ng th\u1eddi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 AI, \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u h\u1ec7 th\u1ed1ng logistics. Vi\u1ec7c m\u1edf r\u1ed9ng ch\u00ednh s\u00e1ch freeship v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1ng tin c\u1eady cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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H\u1ec7 th\u1ed1ng kho h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u1ea2nh:Tiki<\/em><\/p>\n<\/figcaption><\/figure>\n

– B\u00e0 v\u1eeba \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng, nh\u00e0 b\u00e1n h\u00e0ng. C\u1ee5 th\u1ec3 vi\u1ec7c t\u1ed1i \u01b0u l\u1ee3i \u00edch cho t\u1eebng nh\u00f3m n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n

– Tiki \u0111\u1ecbnh v\u1ecb m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u00e0 l\u00e0 “ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh” c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh, th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng cao, ch\u00ednh h\u00e3ng, gi\u00e1 t\u1ed1t, tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n.<\/p>\n

– \u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf, Tiki c\u00f3 ch\u00ednh s\u00e1ch n\u00e0o \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd trong giai \u0111o\u1ea1n c\u1ea1nh tranh c\u00f9ng chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng cao?<\/em><\/p>\n

– Ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n s\u00e0n giao d\u1ecbch c\u00f3 ch\u00ednh s\u00e1ch ph\u00ed \u1ed5n \u0111\u1ecbnh l\u00e2u d\u00e0i, \u00edt thay \u0111\u1ed5i v\u1ec1 m\u1eb7t ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed h\u1ee3p l\u00fd v\u1edbi c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00e1c doanh nghi\u1ec7p SMEs c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ecbnh ph\u00e1t tri\u1ec3n kinh doanh tr\u00ean s\u00e0n b\u1ec1n v\u1eefng, tr\u00e1nh c\u00e1c c\u00fa s\u1ed1c khi chi ph\u00ed kinh doanh gia t\u0103ng.<\/p>\n

Vi\u1ec7c duy tr\u00ec ch\u00ednh s\u00e1ch ph\u00ed trong l\u00e2u d\u00e0i l\u00e0 cam k\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 l\u00e2u d\u00e0i, Tiki ph\u1ea3i ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n n\u1eefa, \u0111\u00e2y l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

Nh\u00e0 b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf (SME) \u0111ang ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn t\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, ch\u00fang t\u00f4i tri\u1ec3n khai c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap h\u1ecd t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 gia t\u0103ng doanh thu.<\/p>\n

Ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o, gi\u00fap nh\u00e0 b\u00e1n ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u. AI v\u00e0 d\u1eef li\u1ec7u l\u1edbn gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Tiki m\u1edf r\u1ed9ng ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, gi\u00fap nh\u00e0 b\u00e1n c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00f9 chi ph\u00ed logistics. \u0110i\u1ec1u n\u00e0y gi\u00fap SME c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn.<\/p>\n

Ch\u00fang t\u00f4i c\u0169ng tri\u1ec3n khai m\u00f4 h\u00ecnh FBT (Fulfillment by Tiki) gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadp s\u1ea3n ph\u1ea9m v\u00e0o kho m\u00e0 kh\u00f4ng ph\u1ea3i lo v\u1ec1 v\u1eadn h\u00e0nh, \u0111\u00f3ng g\u00f3i hay giao h\u00e0ng. Tiki \u0111\u1ea3m nhi\u1ec7m to\u00e0n b\u1ed9 kh\u00e2u x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, gi\u00fap nh\u00e0 b\u00e1n t\u1eadp trung t\u1ed1i \u0111a v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed logistics.<\/p>\n

V\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y, ch\u00fang t\u00f4i gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng SME c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng b\u1ecb \u00e1p l\u1ef1c v\u1ec1 chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 trong d\u00e0i h\u1ea1n.<\/p>\n

– Tiki cam k\u1ebft kh\u00f4ng t\u0103ng ph\u00ed n\u1ec1n t\u1ea3ng, gi\u1eef gi\u00e1 h\u00e0ng h\u00f3a \u1ed5n \u0111\u1ecbnh. \u0110\u00e2u l\u00e0 l\u00fd do cho quy\u1ebft \u0111\u1ecbnh n\u00e0y? <\/em><\/p>\n

– Ch\u00fang t\u00f4i cam k\u1ebft kh\u00f4ng t\u0103ng ph\u00ed n\u1ec1n t\u1ea3ng, gi\u1eef gi\u00e1 h\u00e0ng h\u00f3a \u1ed5n \u0111\u1ecbnh v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1ec1n v\u1eefng ph\u1ea3i \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch d\u00e0i h\u1ea1n cho c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o gia t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh c\u1eaft gi\u1ea3m chi ph\u00ed, t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean trong h\u1ec7 sinh th\u00e1i.<\/p>\n

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Quy tr\u00ecnh v\u1eadn \u0111\u01a1n c\u1ee7a \u0111\u01a1n v\u1ecb. \u1ea2nh: Tiki<\/em><\/p>\n<\/figcaption><\/figure>\n

– Ph\u00ed th\u1ea5p l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00fat \u0111\u1ed1i t\u00e1c l\u00fd t\u01b0\u1edfng, Tiki d\u1ef1 \u0111\u1ecbnh s\u1ebd duy tr\u00ec trong bao l\u00e2u?<\/em><\/p>\n

– Ch\u00fang t\u00f4i cam k\u1ebft duy tr\u00ec ph\u00ed th\u1ea5p, minh b\u1ea1ch v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eabn \u0111\u1ed1i t\u00e1c trong d\u00e0i h\u1ea1n. M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a qua vi\u1ec7c kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, t\u0103ng l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng. \u0110i\u1ec3m t\u1eadp trung nh\u1ea5t l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eefng m\u1ea1nh cho ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

– L\u00e0m sao \u0111\u1ec3 duy tr\u00ec ph\u00ed th\u1ea5p, c\u00f3 s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i n\u00e0o trong l\u1ee3i nhu\u1eadn? K\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai l\u00e0 g\u00ec? <\/em><\/p>\n

– Duy tr\u00ec chi ph\u00ed th\u1ea5p l\u00e0 qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n, ch\u00fang t\u00f4i \u0111ang t\u1eebng b\u01b0\u1edbc hi\u1ec7n th\u1ef1c h\u00f3a \u0111i\u1ec1u \u0111\u00f3 th\u00f4ng qua c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i xoay quanh ba t\u1eeb kh\u00f3a ch\u00ednh. \u0110\u1ea7u ti\u00ean l\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p tinh g\u1ecdn, t\u1eadp trung, h\u01b0\u1edbng t\u1edbi hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf. M\u1ecdi c\u00e2u chuy\u1ec7n v\u1ec1 chi ph\u00ed \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb v\u0103n h\u00f3a chi ti\u00eau, t\u1ee9c l\u00e0 \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u t\u1eebng kho\u1ea3n nh\u1ecf m\u1ed7i ng\u00e0y, tr\u00e1nh l\u00e3ng ph\u00ed \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c nh\u00e0 b\u00e1n.<\/p>\n

L\u00e0 doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba, ch\u00fang t\u00f4i c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 s\u1ef1 linh ho\u1ea1t. Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i, ch\u00fang t\u00f4i t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 b\u1eaft k\u1ecbp nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 d\u00e0n tr\u1ea3i nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. V\u1ec1 quy m\u00f4 kinh doanh, ch\u00fang t\u00f4i \u0111ang \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 \u0111\u01b0a nh\u00f3m h\u00e0ng h\u00f3a thi\u1ebft y\u1ebfu \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi gi\u00e1 c\u1ea3 th\u1ea5p, k\u00e8m ch\u00ednh s\u00e1ch freeship \u1ed5n \u0111\u1ecbnh trong d\u00e0i h\u1ea1n. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1, c\u00e1ch ch\u00fang t\u00f4i t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i, x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n

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Theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn ti\u1ebfp t\u1ee5c gi\u1eef t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng g\u1ea7n g\u1ea5p ba l\u1ea7n so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng tr\u00ean to\u00e0n c\u1ea7u, \u0111\u00f3ng g\u00f3p kho\u1ea3ng 20% v\u00e0o t\u1ed5ng doanh thu h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb v\u00e0o n\u0103m 2024. \u0110\u00f4ng Nam \u00c1 ti\u1ebfp<\/p>\n","protected":false},"author":1,"featured_media":20665,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[2],"tags":[5867,5866,5868],"class_list":["post-20664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-thuong-mai-dien-tu","tag-tiki","tag-tikinow"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/20664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20664"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/20664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/20665"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}