{"id":21341,"date":"2025-04-18T16:16:02","date_gmt":"2025-04-18T09:16:02","guid":{"rendered":"https:\/\/quanghung.name.vn\/thoi-su\/nhung-phat-hien-bat-ngo-ve-gen-z\/"},"modified":"2025-04-18T16:16:02","modified_gmt":"2025-04-18T09:16:02","slug":"nhung-phat-hien-bat-ngo-ve-gen-z","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=21341","title":{"rendered":"Nh\u1eefng ph\u00e1t hi\u1ec7n b\u1ea5t ng\u1edd v\u1ec1 Gen Z"},"content":{"rendered":"<article class=\"fck_detail \">\n<p class=\"Normal\">83% Gen Z cho bi\u1ebft h\u1ecd mu\u1ed1n m\u1ed1i quan h\u1ec7 m\u1ed9t v\u1ee3 m\u1ed9t ch\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u1ebf h\u1ec7 Baby Boomers (sinh 1946-1964). Kho\u1ea3ng 65% coi mua nh\u00e0 l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh, cao h\u01a1n c\u1ea3 th\u1ebf h\u1ec7 Millennials (43%) v\u00e0 Baby Boomers (28%). V\u1ec1 n\u01a1i \u1edf, 32% Gen Z ch\u1ecdn s\u1ed1ng \u1edf ngo\u1ea1i \u00f4, g\u1ea7n b\u1eb1ng v\u1edbi th\u1ebf h\u1ec7 Baby Boomers (43%) trong khi Millennials \u00edt quan t\u00e2m nh\u1ea5t v\u1edbi 28%.<\/p>\n<p class=\"Normal\">D\u00f9 b\u1ecb xem l\u00e0 xa r\u1eddi m\u00f4 h\u00ecnh gia \u0111\u00ecnh h\u1ea1t nh\u00e2n, Gen Z l\u1ea1i gi\u1eef nhi\u1ec1u t\u01b0 duy truy\u1ec1n th\u1ed1ng h\u01a1n th\u1ebf h\u1ec7 Millennials (sinh 1980-1995). Kh\u1ea3o s\u00e1t c\u1ee7a Adolescent Content cho th\u1ea5y 62% Gen Z \u0111\u00e3 c\u00f3 ho\u1eb7c d\u1ef1 \u0111\u1ecbnh c\u00f3 con, so v\u1edbi 70% c\u1ee7a Millennials v\u00e0 77% Boomers. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 cao h\u01a1n \u1edf hai th\u1ebf h\u1ec7 l\u1edbn tu\u1ed5i l\u00e0 h\u1ee3p l\u00fd v\u00ec Gen Z hi\u1ec7n ch\u1ec9 trong \u0111\u1ed9 tu\u1ed5i 13\u201328.<\/p>\n<p class=\"Normal\">D\u00f9 c\u00f3 xu h\u01b0\u1edbng gi\u1ed1ng th\u1ebf h\u1ec7 Baby Boomers, Gen Z v\u1eabn \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i. 22% ch\u1ecdn ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n tr\u01b0\u1edbc khi cam k\u1ebft m\u1ed1i quan h\u1ec7 nghi\u00eam t\u00fac, v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi xem \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 sinh con.<\/p>\n<p class=\"Normal\">B\u00e1o c\u00e1o <em>The Times Generation Z <\/em>cho th\u1ea5y ch\u1ec9 21% Gen Z cho r\u1eb1ng h\u00f4n nh\u00e2n &#8220;kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p&#8221; gi\u1ea3m m\u1ea1nh so v\u1edbi 39% hai th\u1eadp k\u1ef7 tr\u01b0\u1edbc.<\/p>\n<p class=\"Normal\">M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u1ee7a t\u1eadp \u0111o\u00e0n t\u00e0i ch\u00ednh John Lewis Money n\u0103m 2024 cho th\u1ea5y 35% Gen Z mu\u1ed1n k\u1ebft h\u00f4n, 34% mu\u1ed1n c\u00f3 con, v\u01b0\u1ee3t k\u1ef3 v\u1ecdng v\u1ec1 m\u1ed9t th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c cho l\u00e0 &#8220;ch\u1ec9 th\u00edch theo \u0111u\u1ed5i l\u1ed1i s\u1ed1ng t\u1ef1 do&#8221; v\u00e0 du l\u1ecbch.<\/p>\n<p class=\"Normal\">D\u00f9 gi\u1ed1ng th\u1ebf h\u1ec7 Baby Boomers \u1edf nhi\u1ec1u \u0111i\u1ec3m, Gen Z v\u1eabn linh ho\u1ea1t h\u01a1n khi l\u1ef1a ch\u1ecdn m\u00f4i tr\u01b0\u1eddng s\u1ed1ng. H\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u1ea3 trung t\u00e2m \u0111\u00f4 th\u1ecb v\u00e0 v\u00f9ng n\u00fai, cho th\u1ea5y c\u00e1i nh\u00ecn m\u1edf h\u01a1n so v\u1edbi th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc.<\/p>\n<p class=\"Normal\">C\u00e1c con s\u1ed1 tr\u00ean \u0111ang ph\u1ea3n \u00e1nh Gen Z \u0111ang h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, d\u00f9 \u0111\u1ed1i m\u1eb7t v\u1edbi chi ph\u00ed sinh ho\u1ea1t cao, th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed9ng v\u00e0 t\u1ef7 l\u1ec7 sinh gi\u1ea3m.<\/p>\n<p class=\"Normal\">&#8220;H\u1ecd v\u1eabn g\u1eafn b\u00f3 v\u1edbi nhi\u1ec1u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ch\u1ec9 thay \u0111\u1ed5i v\u1ec1 th\u1eddi \u0111i\u1ec3m v\u00e0 l\u00fd do theo \u0111u\u1ed5i&#8221;, \u0111\u1ea1i di\u1ec7n Adolescent Content, n\u00f3i.<\/p>\n<p class=\"Normal\">Alex Beene, gi\u1ea3ng vi\u00ean t\u00e0i ch\u00ednh \u1edf \u0110\u1ea1i h\u1ecdc Tennessee (TP Martin) cho bi\u1ebft xu h\u01b0\u1edbng Gen Z theo \u0111u\u1ed5i m\u1ee5c ti\u00eau mang t\u00ednh truy\u1ec1n th\u1ed1ng \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n<p class=\"Normal\">Trong khi th\u1ebf h\u1ec7 Millennials l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i s\u1ed1 v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch coi tr\u1ecdng tr\u1ea3i nghi\u1ec7m h\u01a1n t\u00e0i s\u1ea3n hay \u0111\u1ea7u t\u01b0, Gen Z l\u1ea1i kh\u00f4ng ngh\u0129 nh\u01b0 v\u1eady.<\/p>\n<p class=\"Normal\">H\u1ecd \u00edt quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u01b0u gi\u1eef tr\u1ea3i nghi\u1ec7m m\u00e0 ch\u00fa tr\u1ecdng t\u00e1i x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u00edch l\u0169y t\u00e0i s\u1ea3n, nh\u1eefng gi\u00e1 tr\u1ecb t\u1eebng mang l\u1ea1i c\u1ea3m gi\u00e1c an to\u00e0n cho th\u1ebf h\u1ec7 Baby Boomers. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do k\u1ef3 v\u1ecdng thu nh\u1eadp c\u1ee7a Gen Z cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi Millennials, theo nhi\u1ec1u nghi\u00ean c\u1ee9u.<\/p>\n<p class=\"Normal\">Chuy\u00ean gia t\u00e0i ch\u00ednh Michael Ryan, ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u1ec1n t\u1ea3ng <em>MichaelRyanMoney, <\/em>cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00e1ng ng\u1ea1c nhi\u00ean.<\/p>\n<p class=\"Normal\">&#8220;Con l\u1eafc lu\u00f4n dao \u0111\u1ed9ng tr\u1edf l\u1ea1i&#8221;, \u00f4ng n\u00f3i. Khi Millennials tr\u00ec ho\u00e3n c\u00e1c c\u1ed9t m\u1ed1c truy\u1ec1n th\u1ed1ng nh\u01b0 mua nh\u00e0 hay l\u1eadp gia \u0111\u00ecnh, Gen Z \u0111ang kh\u00f4i ph\u1ee5c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n<p class=\"Normal\">Gi\u1edbi tr\u1ebb kh\u00f4ng mu\u1ed1n s\u1ed1ng gi\u1ed1ng Baby Boomers, h\u1ecd ch\u1ec9 mong c\u00f3 nh\u1eefng \u0111i\u1ec1u m\u00e0 th\u1ebf h\u1ec7 n\u00e0y t\u1eebng c\u00f3 nh\u01b0 gi\u00e1 nh\u00e0 v\u00e0 l\u01b0\u01a1ng \u1ed5n \u0111\u1ecbnh, c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng cu\u1ed9c s\u1ed1ng, kh\u00f4ng n\u1ee3 n\u1ea7n.<\/p>\n<p class=\"Normal\">D\u00f9 v\u1eady, Gen Z v\u1eabn nh\u1eadn th\u1ee9c r\u00f5 nh\u1eefng kh\u00f3 kh\u0103n ph\u00eda tr\u01b0\u1edbc. Kho\u1ea3ng 74% cho r\u1eb1ng vi\u1ec7c l\u1eadp gia \u0111\u00ecnh hi\u1ec7n nay l\u00e0 &#8220;kh\u00f3 kh\u0103n t\u1eeb trung b\u00ecnh \u0111\u1ebfn c\u1ef1c k\u1ef3&#8221; so v\u1edbi 49% Boomers c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady khi c\u00f2n tr\u1ebb.<\/p>\n<p class=\"Normal\" style=\"text-align:right;\"><strong>Ng\u1ecdc Ng\u00e2n<\/strong> (Theo <em>Newsweek<\/em>)<\/p>\n<p><span id=\"article-end\"><\/span><\/p>\n<div data-component=\"true\" data-component-type=\"tin_xemthem\" data-component-value=\"4874310,4872892,4874261,4871254,4870399,4869503\" data-thumb=\"1\"><\/div>\n<p><!-- G\u1eedi g\u00f3p \u00fd b\u1ed9 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 --><br \/>\n<!-- End g\u1eedi g\u00f3p \u00fd b\u1ed9 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 --><br \/>\n<!-- Hope --><br \/>\n<!-- End Hope --><br \/>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>83% Gen Z cho bi\u1ebft h\u1ecd mu\u1ed1n m\u1ed1i quan h\u1ec7 m\u1ed9t v\u1ee3 m\u1ed9t ch\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u1ebf h\u1ec7 Baby Boomers (sinh 1946-1964). Kho\u1ea3ng 65% coi mua nh\u00e0 l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh, cao h\u01a1n c\u1ea3 th\u1ebf h\u1ec7 Millennials (43%) v\u00e0 Baby Boomers (28%). V\u1ec1 n\u01a1i \u1edf, 32% Gen Z ch\u1ecdn s\u1ed1ng \u1edf ngo\u1ea1i \u00f4, g\u1ea7n b\u1eb1ng<\/p>\n","protected":false},"author":1,"featured_media":21342,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[2],"tags":[204,365,205,1057],"class_list":["post-21341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-gen-z","tag-my","tag-nguoi-tre","tag-the-he-tre"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/21341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21341"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/21341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/21342"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}