{"id":23737,"date":"2025-04-22T15:21:02","date_gmt":"2025-04-22T08:21:02","guid":{"rendered":"https:\/\/quanghung.name.vn\/thoi-su\/coca-cola-foodmarks-tang-trai-nghiem-am-thuc-tai-pho-tong-duy-tan\/"},"modified":"2025-04-22T15:21:02","modified_gmt":"2025-04-22T08:21:02","slug":"coca-cola-foodmarks-tang-trai-nghiem-am-thuc-tai-pho-tong-duy-tan","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=23737","title":{"rendered":"Coca-Cola Foodmarks t\u0103ng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c t\u1ea1i ph\u1ed1 T\u1ed1ng Duy T\u00e2n"},"content":{"rendered":"
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Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn trong \u0103n u\u1ed1ng, ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n. Ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng t\u00edn \u0111\u1ed3 \u1ea9m th\u1ef1c. Xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) hi\u1ec7n nay l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac th\u00f4ng qua kh\u00f4ng gian v\u00e0 c\u00e2u chuy\u1ec7n \u1ea9m th\u1ef1c.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, y\u1ebfu t\u1ed1 “ngon” th\u01b0\u1eddng l\u00e0 ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p F&B thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ecbch v\u1ee5 giao h\u00e0ng v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn, “ti\u1ec7n l\u1ee3i” tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong h\u00e0nh vi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, “ngon v\u00e0 ti\u1ec7n” ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n. \u0110i\u1ec1u ki\u1ec7n \u0111\u1ee7 l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u1ef1c kh\u00e1ch th\u00f4ng qua kh\u00f4ng gian, c\u00e2u chuy\u1ec7n v\u00e0 tri\u1ebft l\u00fd \u1ea9m th\u1ef1c. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do c\u00e1c lo\u1ea1i h\u00ecnh \u1ea9m th\u1ef1c nh\u01b0 Omakase (th\u1ef1c kh\u00e1ch kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn m\u00f3n m\u00e0 ho\u00e0n to\u00e0n tin t\u01b0\u1edfng giao cho \u0111\u1ea7u b\u1ebfp quy\u1ec1n quy\u1ebft \u0111\u1ecbnh m\u00f3n \u0103n n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh) \u0111ang n\u1edf r\u1ed9 v\u00e0 \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng \u0103n u\u1ed1ng \u01b0a chu\u1ed9ng th\u1eddi gian g\u1ea7n \u0111\u00e2y.<\/p>\n

Patrick Nycz, Ch\u1ee7 t\u1ecbch c\u1ee7a NewPoint, m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 marketing cho ng\u00e0nh F&B chia s\u1ebb tr\u00ean Forbes <\/em>r\u1eb1ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00e0 h\u00e0ng. Th\u1ef1c kh\u00e1ch ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn kh\u00f4ng gian v\u00e0 c\u00e2u chuy\u1ec7n khi tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n

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Th\u1ef1c kh\u00e1ch ng\u00e0y c\u00e0ng coi tr\u1ecdng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac khi l\u1ef1a ch\u1ecdn qu\u00e1n \u0103n. \u1ea2nh: Coca-Cola<\/em><\/p>\n<\/figcaption><\/figure>\n

T\u1ea1i s\u1ef1 ki\u1ec7n “Coca-Cola Foodmarks \u0111\u1ed3ng h\u00e0nh c\u00f9ng ph\u1ed1 \u1ea9m th\u1ef1c T\u1ed1ng Duy T\u00e2n k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung” t\u1ed5 ch\u1ee9c t\u1ea1i ph\u1ed1 T\u1ed1ng Duy T\u00e2n t\u1ed1i 18\/4, m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung chia s\u1ebb: “L\u00e0 m\u1ed9t ng\u01b0\u1eddi lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c m\u1edbi m\u1ebb, v\u1edbi m\u00ecnh, ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n, th\u00ec kh\u00f4ng gian v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u1ee7 qu\u00e1n c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a m\u00ecnh”. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c nghe c\u00e2u chuy\u1ec7n sau m\u1ed7i m\u00f3n \u0103n, hi\u1ec3u h\u01a1n v\u1ec1 t\u00e2m huy\u1ebft, t\u00ecnh y\u00eau m\u00e0 ch\u1ee7 qu\u00e1n g\u1eedi v\u00e0o t\u1eebng m\u00f3n ngon cho th\u1ef1c kh\u00e1ch.<\/p>\n

Nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i trong s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Coca-Cola \u0111\u00e3 tri\u1ec3n khai n\u1ec1n t\u1ea3ng Coca-Cola Foodmarks v\u00e0o n\u0103m ngo\u00e1i nh\u1eb1m gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c h\u00e0ng qu\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ea5t l\u01b0\u1ee3ng. Coca-Cola Foodmarks li\u1ec7t k\u00ea qu\u00e1n \u0103n n\u1ed5i b\u1eadt \u0111\u1ed3ng th\u1eddi khai th\u00e1c s\u00e2u c\u00e2u chuy\u1ec7n c\u1ee7a t\u1eebng ch\u1ee7 qu\u00e1n, nh\u01b0 l\u00fd do kh\u1edfi nghi\u1ec7p b\u1eb1ng \u1ea9m th\u1ef1c, ngu\u1ed3n g\u1ed1c m\u00f3n \u0103n v\u00e0 vi\u1ec7c gi\u1eef g\u00ecn c\u00f4ng th\u1ee9c truy\u1ec1n th\u1ed1ng. Nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y g\u00f3p ph\u1ea7n t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho t\u1eebng \u0111\u1ecba \u0111i\u1ec3m, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c.<\/p>\n

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D\u1ea5u hi\u1ec7u c\u1ee7a Coca-Cola Foodmarks t\u1ea1i m\u1ed9t qu\u00e1n \u0103n \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng l\u1ef1a ch\u1ecdn gi\u1edbi thi\u1ec7u t\u1edbi c\u00e1c th\u1ef1c kh\u00e1ch. \u1ea2nh: Coca-Cola<\/em><\/p>\n<\/figcaption><\/figure>\n

G\u1ea7n \u0111\u00e2y, Coca-Cola Foodmarks g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ph\u1ed1 T\u1ed1ng Duy T\u00e2n, H\u00e0 N\u1ed9i. N\u1eb1m \u1edf trung t\u00e2m qu\u1eadn Ho\u00e0n Ki\u1ebfm, T\u1ed1ng Duy T\u00e2n t\u1eeb l\u00e2u \u0111\u00e3 n\u1ed5i ti\u1ebfng l\u00e0 t\u1ee5 \u0111i\u1ec3m \u1ea9m th\u1ef1c v\u1edbi nhi\u1ec1u h\u00e0ng qu\u00e1n l\u00e2u n\u0103m v\u00e0 m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng. T\u1ed1ng Duy T\u00e2n c\u00f2n l\u00e0 m\u1ed9t kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m – n\u01a1i th\u1ef1c kh\u00e1ch c\u00f3 th\u1ec3 th\u01b0 th\u00e1i th\u01b0\u1edfng th\u1ee9c t\u1eebng m\u00f3n \u0103n trong \u00e1nh \u0111\u00e8n v\u00e0ng v\u00e0 c\u1ea3m nh\u1eadn kh\u00f4ng kh\u00ed s\u1ed1ng \u0111\u1ed9ng c\u1ee7a H\u00e0 N\u1ed9i v\u1ec1 \u0111\u00eam.<\/p>\n

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S\u1ef1 ki\u1ec7n “Coca-Cola Foodmarks \u0111\u1ed3ng h\u00e0nh c\u00f9ng ph\u1ed1 \u1ea9m th\u1ef1c T\u1ed1ng Duy T\u00e2n k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung” t\u1ed1i 18\/4. \u1ea2nh: Coca-Cola<\/em><\/p>\n<\/figcaption><\/figure>\n

Coca-Cola Foodmarks mang \u0111\u1ebfn “l\u00e0n gi\u00f3 m\u1edbi” cho ph\u1ed1 T\u1ed1ng Duy T\u00e2n th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 nh\u1eefng chi ti\u1ebft trang tr\u00ed tr\u1ebb trung v\u00e0 in \u0111\u1eadm d\u1ea5u \u1ea5n v\u0103n h\u00f3a. Chi\u1ebfc c\u1ed5ng ch\u00e0o v\u1edbi thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, g\u1ee3i m\u1edf nh\u1eefng tr\u1ea3i nghi\u1ec7m giao thoa gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i cho du kh\u00e1ch th\u1eadp ph\u01b0\u01a1ng.<\/p>\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n “Coca-Cola Foodmarks \u0111\u1ed3ng h\u00e0nh c\u00f9ng ph\u1ed1 \u1ea9m th\u1ef1c T\u1ed1ng Duy T\u00e2n k\u1ebft n\u1ed1i c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung” h\u00f4m 18\/4 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 n\u1ec1n t\u1ea3ng gia t\u0103ng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c cho th\u1ef1c kh\u00e1ch t\u1ea1i khu ph\u1ed1 \u1ea9m th\u1ef1c n\u1ed5i ti\u1ebfng H\u00e0 th\u00e0nh. S\u1ef1 ki\u1ec7n quy t\u1ee5 h\u01a1n 200 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ebb c\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00f3n ngon t\u1ea1i \u0111\u00e2y. Coca-Cola Foodmarks kh\u00f4ng ch\u1ec9 t\u1ea1o c\u1ea7u n\u1ed1i giao l\u01b0u v\u1edbi h\u00e0ng qu\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n lan t\u1ecfa t\u00ecnh y\u00eau \u1ea9m th\u1ef1c trong th\u1ebf h\u1ec7 tr\u1ebb, k\u00eau g\u1ecdi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o s\u1eed d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho \u1ea9m th\u1ef1c Vi\u1ec7t qua g\u00f3c nh\u00ecn s\u00e1ng t\u1ea1o.<\/p>\n

\u0110\u1ea1i di\u1ec7n Coca-Cola chia s\u1ebb: “Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u1ec3 hi\u1ec7n cam k\u1ebft d\u00e0i h\u1ea1n c\u1ee7a Coca-Cola trong vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng ti\u1ec3u th\u01b0\u01a1ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 qu\u1ea3ng b\u00e1 di s\u1ea3n \u1ea9m th\u1ef1c H\u00e0 N\u1ed9i”.<\/p>\n

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Ph\u1ed1 \u1ea9m th\u1ef1c T\u1ed1ng Duy T\u00e2n sau ch\u1ec9nh trang, t\u1eeb th\u00e1ng 1\/2025, c\u00f3 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Coca-Cola Foodmarks. \u1ea2nh: Coca-Cola<\/em><\/p>\n<\/figcaption><\/figure>\n

Coca-Cola Foodmarks l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1eadp h\u1ee3p danh s\u00e1ch “Qu\u00e1n \u0111\u1ec9nh, chuy\u1ec7n hay” v\u1edbi h\u01a1n 5.000 qu\u00e1n ngon t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 du l\u1ecbch nh\u01b0 Nha Trang, Phan Thi\u1ebft… T\u00ednh n\u0103ng \u0111\u1ecbnh v\u1ecb ch\u1ec9 \u0111\u01b0\u1eddng gi\u00fap th\u1ef1c kh\u00e1ch chia s\u1ebb v\u1ecb tr\u00ed v\u00e0 g\u1ee3i \u00fd danh s\u00e1ch qu\u00e1n ngon g\u1ea7n nh\u1ea5t. Foodmarks c\u00f2n h\u1ee3p t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng giao h\u00e0ng nh\u1eb1m mang \u0111\u1ebfn lo\u1ea1t “deal” (\u01b0u \u0111\u00e3i) d\u00e0nh cho h\u1ed9i s\u00e0nh \u0103n.<\/p>\n

Di\u1ec7p Chi<\/strong><\/p>\n

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Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn trong \u0103n u\u1ed1ng, ti\u00eau chu\u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n. Ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng t\u00edn \u0111\u1ed3 \u1ea9m th\u1ef1c. Xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B)<\/p>\n","protected":false},"author":1,"featured_media":23738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[2],"tags":[6993,6995,6994],"class_list":["post-23737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-coca-cola-foodmarks","tag-pho-am-thuc-tong-duy-tan","tag-trai-nghiem-am-thuc"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/23737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23737"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/23737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/23738"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}