{"id":24148,"date":"2025-04-23T00:03:02","date_gmt":"2025-04-22T17:03:02","guid":{"rendered":"https:\/\/quanghung.name.vn\/cong-nghe\/tiki-hut-hoi-tu-giac-mo-amazon-viet-nam-den-canh-mat-hut-tren-san-thuong-mai-dien-tu-bi-shopee-va-tiktok-shop-cho-hit-khoi\/"},"modified":"2025-04-23T00:03:02","modified_gmt":"2025-04-22T17:03:02","slug":"tiki-hut-hoi-tu-giac-mo-amazon-viet-nam-den-canh-mat-hut-tren-san-thuong-mai-dien-tu-bi-shopee-va-tiktok-shop-cho-hit-khoi","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=24148","title":{"rendered":"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 &#8220;Amazon Vi\u1ec7t Nam&#8221; \u0111\u1ebfn c\u1ea3nh m\u1ea5t h\u00fat tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ecb Shopee v\u00e0 TikTok Shop cho h\u00edt kh\u00f3i"},"content":{"rendered":"<div class=\"detail-body\">\n<h2 data-role=\"sapo\" class=\"news-sapo\" data-field=\"sapo\">\n                                            <span class=\"btn-nhuanbut24 nb24\" title=\"Nhu\u1eadn b\u00fat 24h\" data-type=\"btn-nhuanbut24\"><\/span><br \/>\n                                            T\u1eebng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, Tiki hi\u1ec7n \u0111\u1ed1i m\u1eb7t \u00e1p l\u1ef1c thu h\u1eb9p th\u1ecb ph\u1ea7n gi\u1eefa l\u00e0n s\u00f3ng c\u1ea1nh tranh d\u1eef d\u1ed9i t\u1eeb Shopee, TikTok Shop v\u00e0 nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi.<br \/>\n                                        <\/h2>\n<div id=\"admzonek9l7ejcm\"><\/div>\n<p>    <script>\n        if (pageSettings.allow3rd) admicroAD.unit.push(function () { admicroAD.show('admzonek9l7ejcm') });\n    <\/script><\/p>\n<div class=\"relationnews\" id=\"relationnews\" data-marked-zoneid=\"soha_detail_relatesnews\">\n<div id=\"insert-tag-redirect-new-relation\" class=\"hidden\"> <\/div>\n<\/p><\/div>\n<div class=\"detail-content afcbc-body \" data-role=\"content\" itemprop=\"articleBody\" data-io-article-url=\"\/tiki-hut-hoi-tu-giac-mo-amazon-viet-nam-den-canh-mat-hut-tren-san-thuong-mai-dien-tu-bi-shopee-va-tiktok-shop-cho-hit-khoi-198250422145408517.htm\">\n<div data-check-position=\"body_start\"><\/div>\n<figure class=\"VCSortableInPreviewMode noCaption\" type=\"Photo\" style=\"\">\n<div><img decoding=\"async\" data-author=\"\" id=\"img_152500877683863552\" w=\"2046\" h=\"1354\" alt=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" amazon vi nam c m tr s th t b shopee v tiktok shop cho kh title=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" rel=\"lightbox\" photoid=\"152500877683863552\" src=\"https:\/\/sohanews.sohacdn.com\/160588918557773824\/2025\/4\/22\/screenshot-2025-04-21-at-222607-17452492796471114427355-1745308370939-17453083715911174801389.png\" type=\"photo\" style=\"max-width:100%;\" loading=\"lazy\" class=\"\" width=\"2046\" height=\"1354\"><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh\" class=\"NLPlaceholderShow\" data-listener-added_e953d6bb=\"true\">\n<\/figcaption><\/figure>\n<p>Th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2010 b\u1edfi Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n, Tiki kh\u1edfi \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh b\u00e1n s\u00e1ch ti\u1ebfng Anh tr\u1ef1c tuy\u1ebfn. V\u1edbi s\u1ed1 v\u1ed1n v\u1ecfn v\u1eb9n 5.000 USD v\u00e0 v\u0103n ph\u00f2ng \u0111\u1eb7t trong m\u1ed9t c\u0103n ph\u00f2ng tr\u1ecd \u1edf TP HCM, Tiki nhanh ch\u00f3ng ghi d\u1ea5u v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh, h\u00e0ng h\u00f3a \u0111\u1ea3m b\u1ea3o ch\u00ednh h\u00e3ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m \u2013 nh\u1eefng y\u1ebfu t\u1ed1 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n<p>T\u00ean g\u1ecdi &#8220;Tiki&#8221; l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;T\u00ecm ki\u1ebfm&#8221; v\u00e0 &#8220;Ti\u1ebft ki\u1ec7m&#8221;, th\u1ec3 hi\u1ec7n tri\u1ebft l\u00fd cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 h\u1ee3p l\u00fd. Kh\u00e1ch h\u00e0ng th\u1eddi \u0111i\u1ec3m \u0111\u00f3 ph\u1ea7n l\u1edbn l\u00e0 sinh vi\u00ean v\u00e0 d\u00e2n v\u0103n ph\u00f2ng, v\u1ed1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm mua s\u00e1ch ngo\u1ea1i v\u0103n ho\u1eb7c \u0111\u1eb7t h\u00e0ng qu\u1ed1c t\u1ebf. Tiki xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t l\u1eddi gi\u1ea3i \u0111\u00fang l\u00fac, nhanh ch\u00f3ng t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h4><b>T\u1eeb hi\u1ec7u s\u00e1ch online <\/b><b>\u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng th\u00e0nh<\/b><b> &#8220;Amazon c\u1ee7a Vi\u1ec7t Nam&#8221;<\/b><\/h4>\n<p>Sau v\u00e0i n\u0103m ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, Tiki b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng sang c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c, t\u1eeb \u0111i\u1ec7n t\u1eed, gia d\u1ee5ng, m\u1eb9 v\u00e0 b\u00e9 \u0111\u1ebfn m\u1ef9 ph\u1ea9m, th\u1eddi trang. H\u1ec7 sinh th\u00e1i h\u00e0ng h\u00f3a ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n, k\u00e9o theo nhu c\u1ea7u \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh. Giai \u0111o\u1ea1n 2014\u20132019, Tiki thu h\u00fat h\u00e0ng lo\u1ea1t nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn nh\u01b0 CyberAgent Ventures, Sumitomo Corporation v\u00e0 JD.com. C\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n li\u00ean t\u1ee5c n\u00e2ng t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00ean h\u00e0ng tr\u0103m tri\u1ec7u USD.<\/p>\n<p>N\u0103m 2021, Tiki c\u00f4ng b\u1ed1 g\u1ecdi v\u1ed1n th\u00e0nh c\u00f4ng 258 tri\u1ec7u USD trong v\u00f2ng Series E, v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u t\u00ean tu\u1ed5i nh\u01b0 AIA, UBS, Mirae Asset, v\u00e0 Shinhan Financial Group. Tham v\u1ecdng IPO t\u1ea1i M\u1ef9 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp c\u00f9ng th\u1eddi \u0111i\u1ec3m, th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf.<\/p>\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><img decoding=\"async\" data-author=\"\" id=\"img_152501012734939136\" w=\"2074\" h=\"1198\" alt=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" amazon vi nam c m tr s th t b shopee v tiktok shop cho kh title=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" rel=\"lightbox\" photoid=\"152501012734939136\" src=\"https:\/\/sohanews.sohacdn.com\/160588918557773824\/2025\/4\/22\/screenshot-2025-04-21-at-222837-17452493440651536269820-1745308374904-17453083750231783609997.png\" type=\"photo\" style=\"max-width:100%;\" loading=\"lazy\" class=\"\" width=\"2074\" height=\"1198\"><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh\" class=\"\" data-listener-added_e953d6bb=\"true\">Founder Tiki &#8211; Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n. \u1ea2nh: <i>CNN<\/i><\/p>\n<\/figcaption><\/figure>\n<p>Tiki c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam th\u1eddi \u0111\u00f3 \u0111\u1ea7u t\u01b0 v\u00e0o logistics n\u1ed9i b\u1ed9, thay v\u00ec ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o b\u00ean th\u1ee9 ba. D\u1ecbch v\u1ee5 giao h\u00e0ng TikiNOW ra \u0111\u1eddi, cam k\u1ebft giao trong 2 gi\u1edd v\u1edbi h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m. \u0110\u00e2y t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1eb7c tr\u01b0ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u1ea1nh m\u1ebd t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ed1c \u0111\u1ed9.<\/p>\n<p>Giai \u0111o\u1ea1n 2019\u20132021 \u0111\u00e1nh d\u1ea5u \u0111\u1ec9nh cao c\u1ee7a Tiki v\u1edbi v\u1ecb tr\u00ed top 3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam. C\u00f9ng v\u1edbi Shopee v\u00e0 Lazada, Tiki chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 doanh thu to\u00e0n ng\u00e0nh. \u01afu ti\u00ean v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i gi\u00fap Tiki n\u1ed5i b\u1eadt trong m\u1eaft nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung l\u01b0u, \u0111\u1eb7c bi\u1ec7t l\u00e0 khu v\u1ef1c th\u00e0nh th\u1ecb.<\/p>\n<p>T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m 2021, n\u1ec1n t\u1ea3ng n\u00e0y ghi nh\u1eadn h\u01a1n 800.000 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, h\u01a1n 120.000 s\u1ea3n ph\u1ea9m t\u1eeb 9 ng\u00e0nh h\u00e0ng. D\u00f9 ch\u01b0a c\u00f3 l\u00e3i do \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o v\u1eadn h\u00e0nh, Tiki v\u1eabn \u0111\u01b0\u1ee3c gi\u1edbi \u0111\u1ea7u t\u01b0 nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t &#8220;k\u1ef3 l\u00e2n&#8221; ti\u1ec1m n\u0103ng.<\/p>\n<p>Tuy nhi\u00ean, c\u0169ng t\u1eeb giai \u0111o\u1ea1n n\u00e0y, c\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng d\u1ea7n thay \u0111\u1ed5i khi l\u00e0n s\u00f3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed (shoppertainment) b\u1eaft \u0111\u1ea7u n\u1ed5i l\u00ean. TikTok Shop ra \u0111\u1eddi, k\u1ebft h\u1ee3p livestream v\u00e0 b\u00e1n h\u00e0ng theo xu h\u01b0\u1edbng &#8220;xem l\u00e0 mua&#8221;, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. Trong khi \u0111\u00f3, Shopee li\u00ean t\u1ee5c gi\u1eef phong \u0111\u1ed9 v\u1edbi ch\u00ednh s\u00e1ch tr\u1ee3 gi\u00e1, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, m\u1ea1ng l\u01b0\u1edbi KOL v\u00e0 c\u00f4ng ngh\u1ec7 c\u00e1 nh\u00e2n h\u00f3a m\u1ea1nh m\u1ebd.<\/p>\n<h4><b>Th\u1ecb ph\u1ea7n t\u1ee5t l\u00f9i, kh\u00f4ng \u0111\u1ee7 th\u1ed1ng k\u00ea<\/b><\/h4>\n<p><b>Theo th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t t\u1eeb Metric, t<\/b>\u1ed5ng doanh s\u1ed1 giao d\u1ecbch (GMV) c\u1ee7a b\u1ed1n s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn g\u1ed3m Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t h\u01a1n 101.400 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd I\/2025, t\u0103ng 42% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. <\/p>\n<p>Tuy nhi\u00ean, m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb hai n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u. TikTok Shop t\u0103ng tr\u01b0\u1edfng GMV 113,8%, n\u00e2ng th\u1ecb ph\u1ea7n l\u00ean 35%. Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 62%, gi\u1ea3m nh\u1eb9 so v\u1edbi m\u1ee9c 68% c\u00f9ng k\u1ef3. Ng\u01b0\u1ee3c l\u1ea1i, Lazada gi\u1ea3m 43,5% doanh s\u1ed1, ch\u1ec9 c\u00f2n chi\u1ebfm kho\u1ea3ng 3%.<\/p>\n<p>Trong khi \u0111\u00f3, Tiki ghi nh\u1eadn m\u1ee9c gi\u1ea3m doanh s\u1ed1 t\u1edbi 66,6%, r\u01a1i kh\u1ecfi b\u1ea3ng th\u1ed1ng k\u00ea t\u1ef7 tr\u1ecdng th\u1ecb ph\u1ea7n c\u1ee7a Metric. N\u1ec1n t\u1ea3ng g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n hi\u1ec7n di\u1ec7n trong cu\u1ed9c \u0111ua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m nay.<\/p>\n<figure class=\"VCSortableInPreviewMode noCaption\" type=\"Photo\" style=\"\">\n<div><img decoding=\"async\" data-author=\"\" id=\"img_152488437532069888\" w=\"1391\" h=\"653\" alt=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" amazon vi nam c m tr s th t b shopee v tiktok shop cho kh title=\"Tiki h\u1ee5t h\u01a1i: T\u1eeb gi\u1ea5c m\u01a1 \" rel=\"lightbox\" photoid=\"152488437532069888\" src=\"https:\/\/sohanews.sohacdn.com\/160588918557773824\/2025\/4\/22\/edit-anh-man-hinh-2025-04-21-luc-182558-17452433526201359591670-1745308377528-17453083777521646806943.png\" type=\"photo\" style=\"max-width:100%;\" loading=\"lazy\" class=\"\" width=\"1391\" height=\"653\"><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh\" class=\"NLPlaceholderShow\" data-listener-added_e953d6bb=\"true\">\n<\/figcaption><\/figure>\n<p>Tr\u01b0\u1edbc \u0111\u00f3, b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft n\u0103m 2024 c\u1ee7a YouNet ECI cho th\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a Tiki ch\u1ec9 c\u00f2n 0,9%, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi Shopee (66,7%), TikTok Shop (26,9%) v\u00e0 Lazada (5,5%).<\/p>\n<p>Theo Metric, Tiki v\u00e0 Lazada g\u1eb7p kh\u00f3 trong c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p n\u1ed9i dung nh\u01b0 TikTok Shop. Vi\u1ec7c ch\u01b0a t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u1eadn h\u00e0nh k\u00eanh b\u00e1n h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 khi\u1ebfn hai s\u00e0n n\u00e0y m\u1ea5t d\u1ea7n s\u1ee9c h\u00fat. S\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t c\u1ee7a h\u00e0nh vi ti\u00eau d\u00f9ng sang h\u00ecnh th\u1ee9c &#8220;xem v\u00e0 mua&#8221; \u2013 \u0111i\u1ec3n h\u00ecnh qua video ng\u1eafn v\u00e0 livestream \u2013 \u0111ang t\u1ea1o s\u1ee9c \u00e9p l\u1edbn l\u00ean c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng.<\/p>\n<p>D\u1ef1 b\u00e1o, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong qu\u00fd II\/2025, v\u1edbi t\u1ed5ng doanh s\u1ed1 giao d\u1ecbch \u01b0\u1edbc \u0111\u1ea1t 116.600 t\u1ef7 \u0111\u1ed3ng, t\u0103ng kho\u1ea3ng 15% so v\u1edbi qu\u00fd I. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd &#8220;ch\u1ed1t \u0111\u01a1n&#8221; kho\u1ea3ng 1,112 t\u1ef7 s\u1ea3n ph\u1ea9m trong m\u00f9a h\u00e8 n\u00e0y, t\u0103ng 17% nh\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1eefa n\u0103m v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn.<\/p>\n<p>&#8220;T\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn m\u00e0 \u0111ang lan r\u1ed9ng r\u1ea5t nhanh ra khu v\u1ef1c n\u00f4ng th\u00f4n. C\u00f9ng v\u1edbi xu h\u01b0\u1edbng n\u00e0y l\u00e0 s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i&#8221;, b\u00e0 Nga &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea5p cao t\u1ea1i Kantar Worldpanel Vietnam nh\u1eadn \u0111\u1ecbnh.<\/p>\n<p>Tuy nhi\u00ean, khi &#8220;mi\u1ebfng b\u00e1nh&#8221; th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng l\u1edbn, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u0169ng tr\u1edf n\u00ean gay g\u1eaft h\u01a1n. Shopee v\u00e0 TikTok Shop ti\u1ebfp t\u1ee5c gi\u1eef l\u1ee3i th\u1ebf v\u1edbi kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng &#8220;mua s\u1eafm gi\u1ea3i tr\u00ed&#8221; th\u00f4ng qua video ng\u1eafn v\u00e0 livestream. C\u00e1c n\u1ec1n t\u1ea3ng c\u00f2n l\u1ea1i \u2013 trong \u0111\u00f3 c\u00f3 Tiki \u2013 s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn n\u1ebfu kh\u00f4ng nhanh ch\u00f3ng t\u00e1i c\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i ti\u1ebfn c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng.<\/p>\n<p>\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi th\u1ebf m\u1ea1nh giao h\u00e0ng nhanh v\u00e0 h\u00e0ng h\u00f3a ch\u00ednh h\u00e3ng, Tiki t\u1eebng t\u1ea1o d\u1ef1ng ni\u1ec1m tin l\u1edbn t\u1eeb nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, chi\u1ebfn l\u01b0\u1ee3c c\u0169 kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ee7 m\u1ea1nh. N\u1ebfu kh\u00f4ng th\u1ec3 th\u00edch nghi k\u1ecbp v\u1edbi m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u00edch h\u1ee3p n\u1ed9i dung, Tiki c\u00f3 nguy c\u01a1 ti\u1ebfp t\u1ee5c b\u1ecb thu h\u1eb9p kh\u00f4ng gian ph\u00e1t tri\u1ec3n, d\u00f9 th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111ang m\u1edf r\u1ed9ng.<\/p>\n<div class=\"VCSortableInPreviewMode link-content-footer IMSCurrentEditorEditObject\" type=\"link\">L\u1ea7n \u0111\u1ea7u ch\u1ea1y marathon, robot h\u00ecnh ng\u01b0\u1eddi Trung Qu\u1ed1c &#8220;vung lo\u1ea1n x\u1ea1, \u0111\u1eadp v\u00e0o h\u00e0ng r\u00e0o, v\u1ee1 th\u00e0nh t\u1eebng m\u1ea3nh&#8221;<\/div>\n<p style=\"text-align: right;\"><\/p>\n<div id=\"admzonek1fs4xky\"><\/div>\n<p>    <script>\n        if (pageSettings.allow3rd) admicroAD.unit.push(function () { admicroAD.show('admzonek1fs4xky') });\n    <\/script><\/p>\n<div data-check-position=\"body_end\"><\/div>\n<\/p><\/div>\n<p>                                    <!-- d\u00f2ng s\u1ef1 ki\u1ec7n detail info= siteid198:thread:id0 ;\n                                         data = siteid198:threadnews:threadid0--><\/p>\n<div class=\"hidden\" id=\"box-thread-detail\" data-id-dsk=\"0\" thread-type=\"0\"><\/div>\n<div id=\"l1bi0c5b\"><\/div>\n<p>    <script>\n        if (pageSettings.allow3rd) admicroAD.unit.push(function () { admicroAD.show('l1bi0c5b') });\n    <\/script><\/p>\n<div id=\"kisdxsw3\"><\/div>\n<p>    <script>\n        if (pageSettings.allow3rd) admicroAD.unit.push(function () { admicroAD.show('kisdxsw3') });\n    <\/script><\/p>\n<div class=\"bottom-info clearfix\">\n<div class=\"link-source-wrapper is-web clearfix\" id=\"urlSourceSoha\">\n<p>                Theo<br \/>\n                <span class=\"link-source-text-name\">An ninh ti\u1ec1n t\u1ec7<\/span><br \/>\n                                    <span class=\"btn-copy-link-source\"><br \/>\n                        <svg width=\"10\" height=\"10\" viewbox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.5 2.08333C2.38949 2.08333 2.28351 2.12723 2.20537 2.20537C2.12723 2.28351 2.08333 2.38949 2.08333 2.5V8.33333C2.08333 8.44384 2.12723 8.54982 2.20537 8.62796C2.28351 8.7061 2.38949 8.75 2.5 8.75H7.5C7.61051 8.75 7.71649 8.7061 7.79463 8.62796C7.87277 8.54982 7.91667 8.44384 7.91667 8.33333V2.5C7.91667 2.38949 7.87277 2.28351 7.79463 2.20537C7.71649 2.12723 7.61051 2.08333 7.5 2.08333H6.66667C6.43655 2.08333 6.25 1.89679 6.25 1.66667C6.25 1.43655 6.43655 1.25 6.66667 1.25H7.5C7.83152 1.25 8.14946 1.3817 8.38388 1.61612C8.6183 1.85054 8.75 2.16848 8.75 2.5V8.33333C8.75 8.66485 8.6183 8.9828 8.38388 9.21722C8.14946 9.45164 7.83152 9.58333 7.5 9.58333H2.5C2.16848 9.58333 1.85054 9.45164 1.61612 9.21722C1.3817 8.9828 1.25 8.66485 1.25 8.33333V2.5C1.25 2.16848 1.3817 1.85054 1.61612 1.61612C1.85054 1.3817 2.16848 1.25 2.5 1.25H3.33333C3.56345 1.25 3.75 1.43655 3.75 1.66667C3.75 1.89679 3.56345 2.08333 3.33333 2.08333H2.5Z\" fill=\"black\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.91666 1.25C2.91666 0.789762 3.28976 0.416667 3.75 0.416667H6.25C6.71023 0.416667 7.08333 0.789762 7.08333 1.25V2.08333C7.08333 2.54357 6.71023 2.91667 6.25 2.91667H3.75C3.28976 2.91667 2.91666 2.54357 2.91666 2.08333V1.25ZM6.25 1.25H3.75V2.08333H6.25V1.25Z\" fill=\"black\"><\/path>\n                        <\/svg><br \/>\n                        <i>Copy link<\/i><br \/>\n                    <\/span><\/p>\n<div class=\"link-source-detail\">\n                <span class=\"link-source-detail-title\">Link b\u00e0i g\u1ed1c<\/span><br \/>\n                <span class=\"btn-copy-link-source btncopy\"><br \/>\n                        <svg width=\"10\" height=\"10\" viewbox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.5 2.08333C2.38949 2.08333 2.28351 2.12723 2.20537 2.20537C2.12723 2.28351 2.08333 2.38949 2.08333 2.5V8.33333C2.08333 8.44384 2.12723 8.54982 2.20537 8.62796C2.28351 8.7061 2.38949 8.75 2.5 8.75H7.5C7.61051 8.75 7.71649 8.7061 7.79463 8.62796C7.87277 8.54982 7.91667 8.44384 7.91667 8.33333V2.5C7.91667 2.38949 7.87277 2.28351 7.79463 2.20537C7.71649 2.12723 7.61051 2.08333 7.5 2.08333H6.66667C6.43655 2.08333 6.25 1.89679 6.25 1.66667C6.25 1.43655 6.43655 1.25 6.66667 1.25H7.5C7.83152 1.25 8.14946 1.3817 8.38388 1.61612C8.6183 1.85054 8.75 2.16848 8.75 2.5V8.33333C8.75 8.66485 8.6183 8.9828 8.38388 9.21722C8.14946 9.45164 7.83152 9.58333 7.5 9.58333H2.5C2.16848 9.58333 1.85054 9.45164 1.61612 9.21722C1.3817 8.9828 1.25 8.66485 1.25 8.33333V2.5C1.25 2.16848 1.3817 1.85054 1.61612 1.61612C1.85054 1.3817 2.16848 1.25 2.5 1.25H3.33333C3.56345 1.25 3.75 1.43655 3.75 1.66667C3.75 1.89679 3.56345 2.08333 3.33333 2.08333H2.5Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.91666 1.25C2.91666 0.789762 3.28976 0.416667 3.75 0.416667H6.25C6.71023 0.416667 7.08333 0.789762 7.08333 1.25V2.08333C7.08333 2.54357 6.71023 2.91667 6.25 2.91667H3.75C3.28976 2.91667 2.91666 2.54357 2.91666 2.08333V1.25ZM6.25 1.25H3.75V2.08333H6.25V1.25Z\" fill=\"white\"><\/path>\n                        <\/svg><br \/>\n                    <i>L\u1ea5y link<\/i><br \/>\n                <\/span><br \/>\n                <span class=\"link-source-full\"><\/span><\/p>\n<div class=\"arrow-down\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eebng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, Tiki hi\u1ec7n \u0111\u1ed1i m\u1eb7t \u00e1p l\u1ef1c thu h\u1eb9p th\u1ecb ph\u1ea7n gi\u1eefa l\u00e0n s\u00f3ng c\u1ea1nh tranh d\u1eef d\u1ed9i t\u1eeb Shopee, TikTok Shop v\u00e0 nh\u1eefng xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi. Th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2010 b\u1edfi Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n, Tiki kh\u1edfi<\/p>\n","protected":false},"author":1,"featured_media":24149,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[3],"tags":[7192,7193,5867,5866,483],"class_list":["post-24148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-shopee","tag-thi-phan","tag-thuong-mai-dien-tu","tag-tiki","tag-tiktok-shop"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/24148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24148"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/24148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/24149"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}