{"id":25975,"date":"2025-06-08T00:56:45","date_gmt":"2025-06-07T17:56:45","guid":{"rendered":"https:\/\/quanghung.name.vn\/thoi-su\/chien-luoc-ban-dia-hoa-do-an-nhanh-lay-long-nguoi-tieu-dung-viet\/"},"modified":"2025-06-08T00:56:45","modified_gmt":"2025-06-07T17:56:45","slug":"chien-luoc-ban-dia-hoa-do-an-nhanh-lay-long-nguoi-tieu-dung-viet","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=25975","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a \u0111\u1ed3 \u0103n nhanh l\u1ea5y l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t"},"content":{"rendered":"
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“\u0110\u1ed3 \u0103n nhanh th\u01b0\u1eddng nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed7i khi gia \u0111\u00ecnh \u0111i ch\u01a1i \u1edf trung t\u00e2m mua s\u1eafm, nh\u1ea5t l\u00e0 khi b\u1ecdn tr\u1ebb nh\u00ecn th\u1ea5y khu \u1ea9m th\u1ef1c”, ch\u1ecb Ph\u01b0\u01a1ng chia s\u1ebb. C\u00e1c m\u00f3n g\u00e0 r\u00e1n, khoai t\u00e2y chi\u00ean, pizza, m\u1ef3 \u00dd… lu\u00f4n l\u00e0 \u01b0u ti\u00ean c\u1ee7a hai \u0111\u1ee9a con c\u1ee7a ch\u1ecb, m\u1ed9t b\u1ea1n 16 tu\u1ed5i v\u00e0 m\u1ed9t b\u1ea1n 5 tu\u1ed5i. D\u1ea7n d\u1ea7n, c\u00e1c b\u1eefa \u0103n nh\u01b0 v\u1eady tr\u1edf th\u00e0nh ph\u1ea7n th\u01b0\u1edfng c\u00e1c con ch\u1ecb l\u1ef1a ch\u1ecdn m\u1ed7i d\u1ecbp cu\u1ed1i tu\u1ea7n khi kh\u00f4ng \u0111\u1ebfn tr\u01b0\u1eddng.<\/p>\n

Ch\u1ecb Ph\u01b0\u01a1ng cho bi\u1ebft v\u1eabn ph\u1ea3i \u0111i l\u00e0m bu\u1ed5i s\u00e1ng th\u1ee9 B\u1ea3y nh\u01b0ng c\u00f3 th\u00eam vi\u1ec7c chu\u1ea9n b\u1ecb b\u1eefa tr\u01b0a v\u1edbi th\u1eddi gian eo h\u1eb9p. Do \u0111\u00f3, g\u1ecdi \u0111\u1ed3 \u0103n nhanh l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ec3 ch\u1ecb gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho c\u00e1c con khi kh\u00f4ng \u0111\u1ebfn tr\u01b0\u1eddng, c\u00f2n hai v\u1ee3 ch\u1ed3ng c\u00f3 th\u1ec3 “tu\u1ef3 c\u01a1 \u1ee9ng bi\u1ebfn” v\u1edbi m\u1ed9t s\u1ed1 m\u00f3n \u01b0a th\u00edch kh\u00e1c.<\/p>\n

“Kh\u00f4ng c\u1ea7n c\u1ea7u k\u1ef3, ch\u1ec9 c\u1ea7n nh\u00ecn con \u0103n ngon, c\u01b0\u1eddi vui l\u00e0 t\u00f4i \u0111\u00e3 th\u1ea5y tr\u1ecdn v\u1eb9n”, ch\u1ecb n\u00f3i.<\/p>\n

Tinh ch\u1ec9nh kh\u1ea9u v\u1ecb h\u1ee3p ng\u01b0\u1eddi Vi\u1ec7t<\/strong><\/p>\n

Theo b\u00e1o c\u00e1o t\u1eeb Euromonitor International, c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i London (V\u01b0\u01a1ng qu\u1ed1c Anh), th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng t\u1edbi 7% trong n\u0103m 2024, \u0111\u1ea1t doanh thu 22,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3 kho\u1ea3ng 30 th\u01b0\u01a1ng hi\u1ec7u kinh doanh chu\u1ed7i nh\u00e0 h\u00e0ng d\u1ecbch v\u1ee5 gi\u1edbi h\u1ea1n, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u. Jollibee Vi\u1ec7t Nam gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi 22% th\u1ecb ph\u1ea7n.<\/p>\n

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M\u00f3n m\u1ef3 \u00dd v\u1edbi g\u00e0 r\u00e1n c\u1ee7a Jollibee \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n nh\u1ecf v\u00e0 gi\u1edbi tr\u1ebb y\u00eau th\u00edch. \u1ea2nh: Jollibee<\/em><\/p>\n<\/figcaption><\/figure>\n

D\u00f9 t\u0103ng tr\u01b0\u1edfng nhanh, nghi\u00ean c\u1ee9u t\u1eeb Euromonitor International ch\u1ec9 ra c\u00e1c chu\u1ed7i d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng n\u00f3i chung (trong \u0111\u00f3 c\u00f3 th\u1ee9c \u0103n nhanh) ch\u1ec9 chi\u1ebfm 7,4% t\u1ed5ng gi\u00e1 tr\u1ecb d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2024. Trong khi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u0111\u1ed9c l\u1eadp, ph\u1ea7n l\u1edbn l\u00e0 c\u00e1c qu\u00e1n \u0103n truy\u1ec1n th\u1ed1ng phong ph\u00fa t\u1eeb ph\u1edf, b\u00fan, \u0111\u1ebfn c\u01a1m b\u00ecnh d\u00e2n v\u00e0 c\u00e1c m\u00f3n v\u1ec9a h\u00e8, chi\u1ebfm t\u1edbi 92,6%. \u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng cho v\u1ecb th\u1ebf v\u1eefng ch\u1eafc v\u00e0 s\u1ef1 \u0111a d\u1ea1ng kh\u00f3 c\u00f3 th\u1ec3 thay th\u1ebf c\u1ee7a \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng trong l\u00f2ng ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Do \u0111\u00f3, th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh th\u01b0\u1eddng nh\u1edd v\u00e0o kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o th\u1ef1c \u0111\u01a1n c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c m\u00f3n \u0103n \u0111\u1eb7c tr\u01b0ng trong menu c\u1ee7a m\u00ecnh. Jollibee – th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n \u0111\u1ebfn t\u1eeb Philippines, m\u1ea1nh d\u1ea1n thay \u0111\u1ed5i c\u00f4ng th\u1ee9c h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam n\u0103m 2005. Trong \u0111\u00f3, m\u00f3n Chickenjoy d\u00f9 l\u00e0 m\u00f3n g\u00e0 r\u00e1n n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u, khi \u0111\u1ebfn Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1eadm \u0111\u00e0 h\u01a1n, \u00edt b\u00e9o v\u00e0 b\u1edbt m\u1eb7n, ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf. M\u00f3n m\u1ef3 \u00dd c\u0169ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo v\u1ecb ng\u1ecdt nh\u1eb9 so v\u1edbi phi\u00ean b\u1ea3n g\u1ed1c v\u00e0 m\u00f3n g\u00e0 s\u1ed1t cay \u0111\u01b0\u1ee3c l\u00e0m theo kh\u1ea9u v\u1ecb chu\u1ed9ng s\u1ed1t cay m\u1ec1m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

D\u00f9 \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng gi\u1eef v\u1ecb th\u1ebf ch\u1ee7 \u0111\u1ea1o, c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh qu\u1ed1c t\u1ebf v\u1eabn \u0111ang n\u1ed7 l\u1ef1c b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n, k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00edch nghi, c\u1ea1nh tranh v\u00e0 t\u1eebng b\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Ti\u1ebfp c\u1eadn th\u1ef1c kh\u00e1ch b\u1eb1ng c\u00f4ng ngh\u1ec7<\/strong><\/p>\n

\u0110i\u1ec3m th\u00fa v\u1ecb trong nghi\u00ean c\u1ee9u c\u1ee7a Euromonitor International cho th\u1ea5y trong khi doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 \u0103n nhanh t\u0103ng 7% trong n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c nh\u00e0 h\u00e0ng ch\u1ec9 t\u0103ng 2%. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ebb b\u1eadn r\u1ed9n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn, n\u00e2ng c\u1ea5p \u1ee9ng d\u1ee5ng v\u00e0 trang web c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t h\u00e0ng nhanh ch\u00f3ng, \u00edt l\u1ed7i.<\/p>\n

Ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n nh\u01b0 GrabFood v\u00e0 ShopeeFood, ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng b\u1eadn r\u1ed9n. C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u1edbi. Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p c\u00e1c voucher gi\u1ea3m gi\u00e1, khi\u1ebfn vi\u1ec7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. Vi\u1ec7c \u0111\u1eb7t h\u00e0ng ti\u1ec7n l\u1ee3i, nhanh ch\u00f3ng, c\u00f3 th\u1ec3 k\u00e8m theo \u01b0u \u0111\u00e3i t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00e3 bi\u1ebfn \u0111\u1ed3 \u0103n nhanh, trong \u0111\u00f3 c\u00f3 Jollibee, t\u1eeb m\u1ed9t l\u1ef1a ch\u1ecdn “th\u1ec9nh tho\u1ea3ng” th\u00e0nh m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean h\u01a1n trong c\u00e1c b\u1eefa \u0103n gia \u0111\u00ecnh.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fd do m\u1ed9t b\u00e0 m\u1eb9 b\u1eadn r\u1ed9n nh\u01b0 ch\u1ecb Ph\u01b0\u01a1ng l\u1ef1a ch\u1ecdn g\u1ecdi \u0111\u1ed3 \u0103n nhanh \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1eefa tr\u01b0a cho gia \u0111\u00ecnh. “T\u00f4i th\u01b0\u1eddng \u0111\u1eb7t tr\u01b0\u1edbc tr\u00ean app, r\u1ed3i qua c\u1eeda h\u00e0ng l\u1ea5y tr\u00ean \u0111\u01b0\u1eddng v\u1ec1. N\u1ebfu h\u00f4m n\u00e0o vi\u1ec7c nhi\u1ec1u, t\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t ship lu\u00f4n v\u1ec1 nh\u00e0 \u0111\u1ec3 b\u1ea1n l\u1edbn xu\u1ed1ng l\u1ea5y \u0111\u1ed3, kh\u00e1 ti\u1ec7n l\u1ee3i”, ch\u1ecb cho bi\u1ebft.<\/p>\n

Tuy v\u1eady, ch\u1ecb Ph\u01b0\u01a1ng v\u1eabn cho r\u1eb1ng \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng gi\u1eef v\u1ecb th\u1ebf ch\u1ee7 \u0111\u1ea1o v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong v\u0103n h\u00f3a Vi\u1ec7t. V\u1edbi ch\u1ecb, \u0111\u1ed3 \u0103n nhanh l\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea1o kho\u1ea3nh kh\u1eafc c\u1ee7a gia \u0111\u00ecnh.<\/p>\n

Th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u1eabn \u0111ang n\u1ed7 l\u1ef1c b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n, k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00edch nghi, c\u1ea1nh tranh v\u00e0 t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam. Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c thay th\u1ebf ho\u00e0n to\u00e0n \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t m\u1ea3nh gh\u00e9p m\u1edbi, b\u1ed5 tr\u1ee3 ti\u1ec7n l\u1ee3i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, n\u0103ng \u0111\u1ed9ng.<\/p>\n

Nh\u01b0 \u00dd<\/strong><\/p>\n

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“\u0110\u1ed3 \u0103n nhanh th\u01b0\u1eddng nh\u01b0 l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed7i khi gia \u0111\u00ecnh \u0111i ch\u01a1i \u1edf trung t\u00e2m mua s\u1eafm, nh\u1ea5t l\u00e0 khi b\u1ecdn tr\u1ebb nh\u00ecn th\u1ea5y khu \u1ea9m th\u1ef1c”, ch\u1ecb Ph\u01b0\u01a1ng chia s\u1ebb. C\u00e1c m\u00f3n g\u00e0 r\u00e1n, khoai t\u00e2y chi\u00ean, pizza, m\u1ef3 \u00dd… lu\u00f4n l\u00e0 \u01b0u ti\u00ean c\u1ee7a hai \u0111\u1ee9a con c\u1ee7a ch\u1ecb, m\u1ed9t b\u1ea1n<\/p>\n","protected":false},"author":1,"featured_media":25976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[2],"tags":[8235,8234,8233,8236],"class_list":["post-25975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-ban-dia-hoa","tag-do-an-nhanh","tag-jollibee","tag-nguoi-tieu-dung-viet"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/25975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25975"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/25975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/25976"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}