{"id":26984,"date":"2025-06-09T07:33:47","date_gmt":"2025-06-09T00:33:47","guid":{"rendered":"https:\/\/quanghung.name.vn\/the-thao\/long-ghep-noi-dung-cong-nghiep-van-hoa-vao-truyen-thong-ky-6\/"},"modified":"2025-06-09T07:33:47","modified_gmt":"2025-06-09T00:33:47","slug":"long-ghep-noi-dung-cong-nghiep-van-hoa-vao-truyen-thong-ky-6","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=26984","title":{"rendered":"L\u1ed3ng gh\u00e9p n\u1ed9i dung c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a v\u00e0o truy\u1ec1n th\u00f4ng (K\u1ef3 6)"},"content":{"rendered":"
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B\u00e1o ch\u00ed gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 v\u00e0 gi\u00e1m s\u00e1t ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. Tuy nhi\u00ean, trong th\u1ef1c ti\u1ec5n, b\u00e1o ch\u00ed Vi\u1ec7t Nam \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c khi th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 n\u00e0y.<\/b><\/p>\n

D\u1ec5 th\u1ea5y, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m b\u00e1o v\u1eabn ti\u1ebfp c\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a nh\u01b0 nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u01a1n l\u1ebb, ch\u01b0a ch\u1ee7 \u0111\u1ed9ng khai th\u00e1c c\u00e1c c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 mang t\u00ednh h\u1ec7 th\u1ed1ng.<\/p>\n

T\u00ednh d\u00e0i h\u01a1i trong truy\u1ec1n th\u00f4ng v\u1ec1 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a <\/b><\/p>\n

Theo ph\u00e2n t\u00edch c\u1ee7a PGS-TS Nguy\u1ec5n Th\u1ecb Tr\u01b0\u1eddng Giang, Ph\u00f3 gi\u00e1m \u0111\u1ed1c H\u1ecdc vi\u1ec7n B\u00e1o ch\u00ed v\u00e0 Tuy\u00ean truy\u1ec1n, tr\u01b0\u1edbc h\u1ebft, nhi\u1ec1u ph\u00f3ng vi\u00ean, bi\u00ean t\u1eadp vi\u00ean c\u00f2n thi\u1ebfu ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. B\u1edfi theo b\u00e0, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c ph\u1ee9c t\u1ea1p, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ngh\u1ec7 thu\u1eadt, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh kinh t\u1ebf, c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00fd. <\/p>\n

Thi\u1ebfu hi\u1ec3u bi\u1ebft n\u1ec1n t\u1ea3ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf khi\u1ebfn b\u00e1o ch\u00ed th\u01b0\u1eddng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u01b0\u1eddng thu\u1eadt c\u00e1c s\u1ef1 ki\u1ec7n b\u1ec1 n\u1ed5i nh\u01b0 l\u1ec5 h\u1ed9i, ra m\u1eaft s\u1ea3n ph\u1ea9m, ho\u1eb7c s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a \u0111\u01a1n l\u1ebb, m\u00e0 ch\u01b0a th\u1ec3 \u0111i s\u00e2u ph\u00e2n t\u00edch c\u00e1c m\u00f4 h\u00ecnh kinh doanh, chu\u1ed7i gi\u00e1 tr\u1ecb s\u00e1ng t\u1ea1o, ho\u1eb7c t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n ng\u00e0nh. H\u1ec7 qu\u1ea3 l\u00e0 c\u00e1c b\u00e0i vi\u1ebft mang t\u00ednh gi\u1edbi thi\u1ec7u, qu\u1ea3ng b\u00e1 nhi\u1ec1u h\u01a1n l\u00e0 ph\u1ea3n bi\u1ec7n, \u0111i\u1ec1u tra ho\u1eb7c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u, khi\u1ebfn c\u00f4ng ch\u00fang kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 gi\u00e1 tr\u1ecb, \u00fd ngh\u0129a v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u0111ang \u0111\u1ed1i m\u1eb7t.<\/p>\n

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\"L\u1ed3ng<\/div>
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M\u1ed7i m\u1ed9t b\u1ea1n tr\u1ebb kho\u00e1c l\u00ean m\u00ecnh b\u1ed9 trang ph\u1ee5c truy\u1ec1n th\u1ed1ng, \u0111\u1ec3 qu\u1ea3ng b\u00e1, g\u00f3p ph\u1ea7n ph\u1ee5c h\u1ed3i v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam. \u1ea2nh: TTXVN<\/p>\n<\/figcaption><\/figure>\n

Th\u1ee9 hai, b\u00e1o ch\u00ed c\u00f2n thi\u1ebfu s\u1ef1 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u1ec1 chuy\u00ean m\u00f4n h\u00f3a v\u00e0 t\u00ednh d\u00e0i h\u01a1i trong truy\u1ec1n th\u00f4ng v\u1ec1 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. N\u1ed9i dung li\u00ean quan th\u01b0\u1eddng r\u1ea3i r\u00e1c trong c\u00e1c chuy\u00ean m\u1ee5c v\u0103n h\u00f3a – gi\u1ea3i tr\u00ed ho\u1eb7c kinh t\u1ebf – x\u00e3 h\u1ed9i, do ph\u00f3ng vi\u00ean ph\u1ea3i ki\u00eam nhi\u1ec7m nhi\u1ec1u \u0111\u1ec1 t\u00e0i kh\u00e1c nhau, thi\u1ebfu \u0111i\u1ec1u ki\u1ec7n nghi\u00ean c\u1ee9u s\u00e2u v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng t\u00e1c vi\u00ean, chuy\u00ean gia trong ng\u00e0nh. Vi\u1ec7c n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft, thi\u1ebfu chi\u1ec1u s\u00e2u v\u00e0 kh\u00f4ng theo s\u00e1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. <\/p>\n

Trong khi \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a th\u01b0\u1eddng di\u1ec5n ra theo t\u1eebng giai \u0111o\u1ea1n d\u00e0i h\u1ea1n, \u0111\u00f2i h\u1ecfi b\u00e1o ch\u00ed ph\u1ea3i \u0111\u1ed3ng h\u00e0nh li\u00ean t\u1ee5c \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o, qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c ch\u1ec9 xu\u1ea5t hi\u1ec7n v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m cao tr\u00e0o khi\u1ebfn b\u00e1o ch\u00ed d\u1ec5 b\u1ecb xem nh\u01b0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u1ee9c th\u1eddi, thi\u1ebfu vai tr\u00f2 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng trong ph\u00e1t tri\u1ec3n ng\u00e0nh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u00e1p l\u1ef1c th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 c\u1ea1nh tranh truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng gay g\u1eaft c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn. Trong b\u1ed1i c\u1ea3nh b\u00e1o ch\u00ed ph\u1ea3i t\u1ef1 ch\u1ee7 t\u00e0i ch\u00ednh, ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ngu\u1ed3n thu qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i tr\u1ee3, c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed th\u01b0\u1eddng \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9, t\u00ednh gi\u1eadt g\u00e2n, thu h\u00fat l\u01b0\u1ee3t xem h\u01a1n l\u00e0 \u0111\u1ea7u t\u01b0 cho n\u1ed9i dung chuy\u00ean s\u00e2u, c\u00f3 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a ch\u1ec9 t\u1eadp trung khai th\u00e1c c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng “hot” tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u00e0 thi\u1ebfu \u0111i nh\u1eefng ph\u00e2n t\u00edch tinh t\u1ebf v\u1ec1 \u00fd ngh\u0129a v\u0103n h\u00f3a, gi\u00e1 tr\u1ecb s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00f3ng g\u00f3p x\u00e3 h\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m. <\/p>\n

Ngo\u00e0i ra, m\u1ed1i quan h\u1ec7 gi\u1eefa b\u00e1o ch\u00ed v\u00e0 c\u00e1c ch\u1ee7 th\u1ec3 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a c\u00f2n mang t\u00ednh s\u1ef1 ki\u1ec7n, thi\u1ebfu chi\u1ec1u s\u00e2u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m b\u00e1o v\u1eabn ti\u1ebfp c\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a nh\u01b0 nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u01a1n l\u1ebb, ch\u01b0a ch\u1ee7 \u0111\u1ed9ng khai th\u00e1c c\u00e1c c\u00e2u chuy\u1ec7n s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 mang t\u00ednh h\u1ec7 th\u1ed1ng. \u0110\u1ed3ng th\u1eddi, thi\u1ebfu c\u00e1c di\u1ec5n \u0111\u00e0n, c\u01a1 ch\u1ebf k\u1ebft n\u1ed1i ch\u00ednh th\u1ee9c gi\u1eefa b\u00e1o ch\u00ed v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c v\u0103n h\u00f3a khi\u1ebfn s\u1ef1 ph\u1ed1i h\u1ee3p c\u00f2n r\u1eddi r\u1ea1c, thi\u1ebfu b\u1ec1n v\u1eefng. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng ph\u1ea3n bi\u1ec7n, g\u00f3p \u00fd v\u00e0 \u0111\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n ng\u00e0nh m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n.<\/p>\n

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\"L\u1ed3ng<\/div>
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Tri\u1ec3n l\u00e3m, tr\u01b0ng b\u00e0y t\u1ea1i L\u1ec5 h\u1ed9i Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o H\u00e0 N\u1ed9i 2024 l\u00e0 ho\u1ea1t \u0111\u1ed9ng lu\u00f4n h\u1ea5p d\u1eabn kh\u00e1ch tham quan. \u1ea2nh: TTXVN<\/p>\n<\/figcaption><\/figure>\n

C\u00f9ng v\u1edbi \u0111\u00f3, theo b\u00e0 Tr\u01b0\u1eddng Giang, trong k\u1ef7 nguy\u00ean s\u1ed1, b\u00e1o ch\u00ed c\u00f2n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u1edbn v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n. C\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb – nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng c\u1ee7a c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a – ng\u00e0y c\u00e0ng \u01b0u ti\u00ean ti\u1ebfp nh\u1eadn th\u00f4ng tin qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, video ng\u1eafn, podcast, livestream\u2026 \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m b\u00e1o kh\u00f4ng ch\u1ec9 gi\u1ecfi vi\u1ebft m\u00e0 c\u00f2n ph\u1ea3i th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, hi\u1ec3u c\u00e1ch ph\u00e2n ph\u1ed1i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1edbi. Tuy nhi\u00ean, nhi\u1ec1u ph\u00f3ng vi\u00ean ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7 k\u1ef9 n\u0103ng s\u1ed1, c\u00f2n c\u01a1 quan b\u00e1o ch\u00ed thi\u1ebfu h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, d\u1eabn \u0111\u1ebfn kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n \u0111\u1ed9c gi\u1ea3 tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

Ph\u00e1t huy vai tr\u00f2 trong h\u1ec7 sinh th\u00e1i c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a<\/b><\/p>\n

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“Ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a l\u00e0 tr\u00e1ch nhi\u1ec7m chung c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i, trong \u0111\u00f3 b\u00e1o ch\u00ed gi\u1eef vai tr\u00f2 ti\u00ean phong trong \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u1ed3ng h\u00e0nh v\u00e0 lan t\u1ecfa tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00ec m\u1ed9t n\u1ec1n v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u1eadm \u0111\u00e0 b\u1ea3n s\u1eafc, hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00f3 s\u1ee9c c\u1ea1nh tranh to\u00e0n c\u1ea7u” – PGS-TS V\u0169 Th\u1ecb Ph\u01b0\u01a1ng H\u1eadu.<\/b><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Theo PGS-TS V\u0169 Th\u1ecb Ph\u01b0\u01a1ng H\u1eadu, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n V\u0103n h\u00f3a v\u00e0 Ph\u00e1t tri\u1ec3n (H\u1ecdc vi\u1ec7n Ch\u00ednh tr\u1ecb qu\u1ed1c gia H\u1ed3 Ch\u00ed Minh), \u0111\u1ec3 ph\u00e1t huy vai tr\u00f2 c\u1ee7a b\u00e1o ch\u00ed trong h\u1ec7 sinh th\u00e1i c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a, c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p tr\u1ecdng t\u00e2m. <\/p>\n

Tr\u01b0\u1edbc h\u1ebft, Nh\u00e0 n\u01b0\u1edbc c\u1ea7n ban h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a, n\u01a1i b\u00e1o ch\u00ed gi\u1eef vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c truy\u1ec1n t\u1ea3i \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, qu\u1ea3ng b\u00e1 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m v\u0103n h\u00f3a Vi\u1ec7t Nam v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. <\/p>\n

Vi\u1ec7c l\u1ed3ng gh\u00e9p n\u1ed9i dung c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng l\u1edbn, \u0111\u1ed3ng b\u1ed9 gi\u1eefa b\u00e1o ch\u00ed trung \u01b0\u01a1ng v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd. <\/p>\n

B\u00e1o ch\u00ed c\u1ea7n x\u00e2y d\u1ef1ng chuy\u00ean m\u1ee5c, chuy\u00ean trang chuy\u00ean s\u00e2u, ph\u1ea3n \u00e1nh li\u00ean t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, xu h\u01b0\u1edbng ngh\u1ec7 thu\u1eadt m\u1edbi v\u00e0 m\u00f4 h\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat \u0111\u1ed9c gi\u1ea3 quan t\u00e2m, t\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n n\u00e2ng cao n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n cho \u0111\u1ed9i ng\u0169 nh\u00e0 b\u00e1o v\u0103n h\u00f3a th\u00f4ng qua \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o, m\u1eddi chuy\u00ean gia trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc chia s\u1ebb kinh nghi\u1ec7m, gi\u00fap ph\u00f3ng vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0a tin m\u00e0 c\u00f2n ph\u00e2n t\u00edch, ph\u1ea3n bi\u1ec7n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ea9m m\u1ef9 cho c\u00f4ng ch\u00fang.<\/p>\n

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\"L\u1ed3ng<\/div>
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Di\u1ec5u h\u00e0nh c\u1ed5 ph\u1ee5c Vi\u1ec7t Nam “B\u00e1ch hoa b\u1ed9 h\u00e0nh 2024” tr\u00ean c\u00e1c con ph\u1ed1 c\u1ee7a H\u00e0 N\u1ed9i, thu h\u00fat r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00edch th\u00fa c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0 du kh\u00e1ch qu\u1ed1c t\u1ebf. \u1ea2nh minh h\u1ecda: TTXVN<\/p>\n<\/figcaption><\/figure>\n

Ngo\u00e0i ra, b\u00e1o ch\u00ed c\u1ea7n t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 video, podcast, infographic, gi\u00fap th\u00f4ng tin tr\u1edf n\u00ean sinh \u0111\u1ed9ng, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 lan t\u1ecfa r\u1ed9ng r\u00e3i h\u01a1n.<\/p>\n

“C\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0nh kinh t\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng cao m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc, n\u00e2ng t\u1ea7m h\u00ecnh \u1ea3nh qu\u1ed1c gia v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh m\u1ec1m trong th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a. V\u1edbi kho t\u00e0ng v\u0103n h\u00f3a \u0111a d\u1ea1ng, ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u1ebb v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 s\u1ed1, Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn \u0111\u1ec3 b\u1ee9t ph\u00e1 trong l\u0129nh v\u1ef1c n\u00e0y. Tuy nhi\u00ean, \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a ti\u1ec1m n\u0103ng, c\u1ea7n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd t\u1eeb t\u01b0 duy \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng tr\u00ean nhi\u1ec1u m\u1eb7t: ch\u00ednh s\u00e1ch, gi\u00e1o d\u1ee5c, \u0111\u1ea7u t\u01b0, truy\u1ec1n th\u00f4ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3, b\u00e1o ch\u00ed ph\u1ea3i \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1c l\u01b0\u1ee3ng n\u00f2ng c\u1ed1t, kh\u00f4ng ch\u1ec9 truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n h\u00ecnh th\u00e0nh th\u1ecb hi\u1ebfu, th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o n\u1ed9i \u0111\u1ecba v\u00e0 k\u1ebft n\u1ed1i h\u1ec7 sinh th\u00e1i c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a” – tham lu\u1eadn c\u1ee7a PGS-TS V\u0169 Th\u1ecb Ph\u01b0\u01a1ng H\u1eadu n\u00eau r\u00f5.<\/p>\n

B\u00e0 H\u1eadu kh\u1eb3ng \u0111\u1ecbnh: “Ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a l\u00e0 tr\u00e1ch nhi\u1ec7m chung c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i, trong \u0111\u00f3 b\u00e1o ch\u00ed gi\u1eef vai tr\u00f2 ti\u00ean phong trong \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u1ed3ng h\u00e0nh v\u00e0 lan t\u1ecfa tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00ec m\u1ed9t n\u1ec1n v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u1eadm \u0111\u00e0 b\u1ea3n s\u1eafc, hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00f3 s\u1ee9c c\u1ea1nh tranh to\u00e0n c\u1ea7u”.<\/p>\n

PGS-TS \u0110\u1eb7ng Th\u1ecb Thu H\u01b0\u01a1ng, Ph\u00f3 hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110H KHXH&NV (\u0110HQG H\u00e0 N\u1ed9i) cho r\u1eb1ng, c\u1ea7n t\u0103ng c\u01b0\u1eddng \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 v\u0103n h\u00f3a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, ch\u1ea5t v\u0103n h\u00f3a c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea5m \u0111\u1eabm v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng trong t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. Truy\u1ec1n th\u00f4ng ph\u1ea3i c\u00f3 t\u00ednh v\u0103n h\u00f3a, ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a nh\u1ea5t \u0111\u1ecbnh, v\u1eeba nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng – t\u00ednh v\u0103n h\u00f3a trong l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1ed3ng th\u1eddi, truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n, c\u00e1c gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng. <\/p>\n

\u0110\u1ed3ng th\u1eddi, b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng Vi\u1ec7t Nam ph\u1ea3i l\u00e0m t\u1ed1t vai tr\u00f2 truy\u1ec1n th\u00f4ng ch\u00ednh s\u00e1ch c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc v\u1ec1 ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a, th\u1ef1c hi\u1ec7n t\u1ed1t vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i, ph\u1ea3n bi\u1ec7n v\u00e0 \u0111\u1ea5u tranh v\u1edbi c\u00e1c xu h\u01b0\u1edbng, bi\u1ec3u hi\u1ec7n ti\u00eau c\u1ef1c l\u1ec7ch l\u1ea1c trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a.\u00a0<\/p>\n

<\/p>\n

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    \n
  • \"Th\u00fac
    \n

    Th\u00fac \u0111\u1ea9y c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a b\u1eb1ng nh\u1eefng s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a – b\u00e1o ch\u00ed (K\u1ef3 5)<\/p>\n
    <\/i>\u00a006\/06\/2025 07:23<\/span><\/div>\n<\/h4>\n<\/li>\n
  • \"B\u00e1o
    \n

    B\u00e1o ch\u00ed k\u1ebft n\u1ed1i c\u00e1c ch\u1ee7 th\u1ec3 trong “h\u1ec7 sinh th\u00e1i” c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a (K\u1ef3 4)<\/p>\n
    <\/i>\u00a005\/06\/2025 07:16<\/span><\/div>\n<\/h4>\n<\/li>\n
  • \"C\u1ea7n
    \n

    C\u1ea7n gi\u1ea3i ph\u00e1p \u0111\u1ed3ng b\u1ed9 v\u00e0 to\u00e0n di\u1ec7n trong ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a (K\u1ef3 3)<\/p>\n
    <\/i>\u00a004\/06\/2025 11:00<\/span><\/div>\n<\/h4>\n<\/li>\n
  • \"C\u00f2n
    \n

    C\u00f2n nhi\u1ec1u “\u0111i\u1ec3m ngh\u1ebdn” c\u1ea7n th\u00e1o g\u1ee1 trong ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a (K\u1ef3 2)<\/p>\n
    <\/i>\u00a003\/06\/2025 07:23<\/span><\/div>\n<\/h4>\n<\/li>\n
  • \"S\u1ef1
    \n

    S\u1ef1 chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a Vi\u1ec7t Nam (K\u1ef3 1)<\/p>\n
    <\/i>\u00a002\/06\/2025 07:01<\/span><\/div>\n<\/h4>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

    <\/p>\n

    B\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i, qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a, m\u00e0 t\u1ef1 th\u00e2n n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c v\u0103n h\u00f3a, tr\u1edf th\u00e0nh m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee7a v\u0103n h\u00f3a, s\u00e1ng t\u1ea1o v\u0103n h\u00f3a v\u00e0 k\u00edch th\u00edch s\u00e1ng t\u1ea1o \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 th\u1ec3 v\u0103n h\u00f3a kh\u00e1c. \u0110\u1ed3ng th\u1eddi, b\u00e1o ch\u00ed c\u00f2n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a trong b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i. <\/p>\n

    Nh\u00e0 n\u01b0\u1edbc c\u1ea7n c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a Vi\u1ec7t Nam hi\u1ec7n \u0111\u1ea1i, v\u1eeba th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf, v\u1eeba ph\u00e1t huy v\u0103n h\u00f3a d\u00e2n t\u1ed9c trong th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n

    \n
    \n

    12 l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u1edf Vi\u1ec7t Nam<\/b><\/p>\n

    Theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 1755\/Q\u0110-TTg, ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a Vi\u1ec7t Nam g\u1ed3m 12 l\u0129nh v\u1ef1c: qu\u1ea3ng c\u00e1o; ki\u1ebfn tr\u00fac; ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1c tr\u00f2 ch\u01a1i gi\u1ea3i tr\u00ed; th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7; thi\u1ebft k\u1ebf; \u0111i\u1ec7n \u1ea3nh; xu\u1ea5t b\u1ea3n; th\u1eddi trang; ngh\u1ec7 thu\u1eadt bi\u1ec3u di\u1ec5n; m\u1ef9 thu\u1eadt, nhi\u1ebfp \u1ea3nh v\u00e0 tri\u1ec3n l\u00e3m; truy\u1ec1n h\u00ecnh v\u00e0 ph\u00e1t thanh; du l\u1ecbch v\u0103n h\u00f3a.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

    (C\u00f2n ti\u1ebfp)<\/i><\/b><\/p>\n

    XEM TH\u00caM TIN T\u1ee8C V\u0102N HO\u00c1 T\u1ea0I \u0110\u00c2Y<\/div>\n

    \n <\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u00e1o ch\u00ed gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 v\u00e0 gi\u00e1m s\u00e1t ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a. Tuy nhi\u00ean, trong th\u1ef1c ti\u1ec5n, b\u00e1o ch\u00ed Vi\u1ec7t Nam \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c khi th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 n\u00e0y. D\u1ec5 th\u1ea5y, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m b\u00e1o<\/p>\n","protected":false},"author":1,"featured_media":26985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[5],"tags":[7651,8993,5503],"class_list":["post-26984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-thao","tag-bao-chi","tag-bao-chi-viet-nam","tag-cong-nghiep-van-hoa"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/26984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26984"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/26984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/26985"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}