{"id":35365,"date":"2025-06-18T09:57:47","date_gmt":"2025-06-18T02:57:47","guid":{"rendered":"https:\/\/quanghung.name.vn\/cong-nghe\/blackberry-hanh-trinh-tu-bieu-tuong-quyen-luc-den-cu-truot-dai-chi-mang-roi-vao-quen-lang-chi-trong-10-nam-bao-thu-nen-thua-dau-samsung-iphone\/"},"modified":"2025-06-18T09:57:47","modified_gmt":"2025-06-18T02:57:47","slug":"blackberry-hanh-trinh-tu-bieu-tuong-quyen-luc-den-cu-truot-dai-chi-mang-roi-vao-quen-lang-chi-trong-10-nam-bao-thu-nen-thua-dau-samsung-iphone","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=35365","title":{"rendered":"Blackberry – H\u00e0nh tr\u00ecnh t\u1eeb bi\u1ec3u t\u01b0\u1ee3ng quy\u1ec1n l\u1ef1c \u0111\u1ebfn c\u00fa tr\u01b0\u1ee3t d\u00e0i ch\u00ed m\u1ea1ng: R\u01a1i v\u00e0o qu\u00ean l\u00e3ng ch\u1ec9 trong 10 n\u0103m, b\u1ea3o th\u1ee7 n\u00ean thua \u0111au Samsung, iPhone"},"content":{"rendered":"
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\"Blackberry<\/div>
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Theo NY Post, ng\u01b0\u1eddi tr\u1ebb th\u1ebf h\u1ec7 Z (Gen Z) \u0111ang c\u1ed1 g\u1eafng k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi th\u1ebf gi\u1edbi xung quanh thay v\u00ec v\u00f9i \u0111\u1ea7u v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 d\u1ea7n h\u00ecnh th\u00e0nh xu h\u01b0\u1edbng Dumbphones – t\u00ecm v\u1ec1 nh\u1eefng thi\u1ebft b\u1ecb x\u01b0a c\u0169 ch\u1ec9 c\u00f3 ch\u1ee9c n\u0103ng li\u00ean l\u1ea1c. Trong \u0111\u00f3, BlackBerry \u0111\u01b0\u1ee3c t\u00ecm mua nhi\u1ec1u nh\u1ea5t. <\/p>\n

T\u00ecm ki\u1ebfm tr\u00ean TikTok v\u1edbi t\u1eeb kh\u00f3a \u201cBlackberry\u201d, k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb h\u00e0ng ngh\u00ecn video v\u1ec1 vi\u1ec7c Gen Z mua \u0111i\u1ec7n tho\u1ea1i c\u0169 tr\u00ean eBay ho\u1eb7c l\u1ee5c l\u1ea1i trong t\u1ee7 qu\u1ea7n \u00e1o c\u1ee7a b\u1ed1 m\u1eb9, sau \u0111\u00f3 trang tr\u00ed l\u1ea1i b\u1eb1ng c\u00e1ch g\u1eafn c\u00e1c h\u1ea1t l\u1ea5p l\u00e1nh v\u00e0 m\u00f3c ch\u00eca kh\u00f3a. Theo ghi nh\u1eadn c\u1ee7a Fast Company, hashtag #blackberry tr\u00ean TikTok hi\u1ec7n c\u00f3 h\u01a1n 125.000 b\u00e0i \u0111\u0103ng, trong \u0111\u00f3 xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt l\u00e0 c\u00e1c m\u1eabu nh\u01b0 BlackBerry Classic Q20 Bold 9900 hay Curve. <\/p>\n

\u201cCh\u00fang ta \u0111\u00e3 \u0111i h\u1ebft m\u1ed9t v\u00f2ng tr\u00f2n\u201d, TikToker c\u00f3 t\u00ean Notchonnie n\u00f3i trong video khoe b\u1ed9 s\u01b0u t\u1eadp h\u00e0ng tr\u0103m thi\u1ebft b\u1ecb c\u0169. \u201cT\u00f4i ch\u00e1n Apple \u0111\u1ebfn m\u1ee9c t\u00f4i c\u00f3 th\u1ec3 t\u1eeb b\u1ecf m\u1ecdi th\u1ee9 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y chi\u1ebfc BlackBerry\u201d. <\/p>\n

Khi l\u00e0n s\u00f3ng t\u00ecm mua BlackBerry n\u1ed5i l\u00ean, nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u ho\u00e0i ni\u1ec7m v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u00f4ng ngh\u1ec7 c\u1ee7a th\u1ebf gi\u1edbi. Ch\u1ec9 trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t th\u1eadp k\u1ef7, t\u1eeb \u0111\u1ec9nh cao, Blackberry \u0111\u00e3 r\u01a1i v\u00e0o qu\u00ean l\u00e3ng m\u1ed9t c\u00e1ch \u0111au \u0111\u1edbn t\u1ed9t c\u00f9ng. <\/p>\n

BlackBerry \u2013 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty Research In Motion (RIM) \u2013 ra \u0111\u1eddi v\u00e0o n\u0103m 1999 v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng: thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho doanh nh\u00e2n. Kh\u00f4ng gi\u1ed1ng c\u00e1c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng th\u01b0\u1eddng, BlackBerry cung c\u1ea5p email th\u1eddi gian th\u1ef1c, b\u00e0n ph\u00edm v\u1eadt l\u00fd d\u1ec5 so\u1ea1n th\u1ea3o v\u00e0 m\u1ee9c \u0111\u1ed9 b\u1ea3o m\u1eadt cao h\u01a1n b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o c\u00f9ng th\u1eddi. <\/p>\n

V\u1edbi gi\u1edbi doanh nghi\u1ec7p, ch\u00ednh tr\u1ecb gia v\u00e0 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u, BlackBerry l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 chuy\u00ean nghi\u1ec7p. Barack Obama t\u1eebng b\u1ecb bu\u1ed9c ph\u1ea3i t\u1eeb b\u1ecf BlackBerry khi nh\u1eadm ch\u1ee9c T\u1ed5ng th\u1ed1ng M\u1ef9 v\u00e0 \u00f4ng ch\u1ec9 ch\u1ea5p nh\u1eadn \u0111i\u1ec1u \u0111\u00f3 sau khi \u0111\u1ed9i an ninh t\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n b\u1ea3o m\u1eadt ri\u00eang. T\u1ea1i th\u1eddi k\u1ef3 \u0111\u1ec9nh cao n\u0103m 2011, BlackBerry chi\u1ebfm 20% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u, v\u1edbi h\u01a1n 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9, Trung \u0110\u00f4ng v\u00e0 ch\u00e2u Phi. <\/p>\n

Kh\u00f4ng ch\u1ec9 gi\u1edbi doanh nh\u00e2n, gi\u1edbi tr\u1ebb c\u0169ng m\u00ea m\u1ea9n BlackBerry nh\u1edd d\u1ecbch v\u1ee5 nh\u1eafn tin BBM (BlackBerry Messenger) \u2013 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ed9c quy\u1ec1n cho ph\u00e9p nh\u1eafn tin mi\u1ec5n ph\u00ed gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb c\u00f9ng h\u1ec7. BBM tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i thu nh\u1ecf, c\u1ea1nh tranh v\u1edbi c\u1ea3 SMS v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111ang manh nha nh\u01b0 WhatsApp. <\/p>\n

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\"Blackberry<\/div>
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Tuy nhi\u00ean, s\u1ef1 t\u1ef1 tin th\u00e1i qu\u00e1 ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u d\u1eabn \u0111\u1ebfn c\u00fa tr\u01b0\u1ee3t d\u00e0i c\u1ee7a BlackBerry. Khi Apple gi\u1edbi thi\u1ec7u iPhone v\u00e0o n\u0103m 2007, nhi\u1ec1u l\u00e3nh \u0111\u1ea1o RIM \u0111\u00e3\u2026 c\u01b0\u1eddi nh\u1ea1o. H\u1ecd cho r\u1eb1ng: m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng c\u00f3 b\u00e0n ph\u00edm, ch\u1ec9 c\u00f3 m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng nghi\u00eam t\u00fac trong c\u00f4ng vi\u1ec7c. Vi\u1ec7c iPhone c\u00f3 pin y\u1ebfu, ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng 2G v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m ngh\u1ebdn m\u1ea1ng c\u1ee7a AT&T v\u1edbi c\u00e1c t\u00ednh n\u0103ng t\u1ea3i nh\u1ea1c, video c\u0169ng khi\u1ebfn RIM kh\u00f4ng m\u1ea5y b\u1eadn t\u00e2m. <\/p>\n

\u201cN\u00f3 kh\u00f4ng th\u1ec3 \u0111e d\u1ecda m\u1ea3ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a RIM \u0111\u01b0\u1ee3c. Kh\u00f4ng b\u1ea3o m\u1eadt, pin y\u1ebfu, b\u00e0n ph\u00edm th\u00ec t\u1ec7\u201d, Larry Conlee – ph\u00f3 t\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u c\u1ee7a Lazaridis th\u1eddi \u0111\u00f3 nh\u1eadn \u0111\u1ecbnh. <\/p>\n

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Th\u1ebf nh\u01b0ng, iPhone \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. Apple kh\u00f4ng ch\u1ec9 b\u00e1n \u0111i\u1ec7n tho\u1ea1i, h\u1ecd b\u00e1n m\u1ed9t h\u1ec7 sinh th\u00e1i \u2013 App Store, iTunes, tr\u00ecnh duy\u1ec7t Safari \u2013 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch. Trong khi \u0111\u00f3, BlackBerry v\u1eabn trung th\u00e0nh v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng b\u1ea3o th\u1ee7: nh\u1ea5n m\u1ea1nh b\u00e0n ph\u00edm v\u1eadt l\u00fd, h\u1ec7 \u0111i\u1ec1u h\u00e0nh ri\u00eang k\u00e9m th\u00e2n thi\u1ec7n v\u00e0 t\u1eeb ch\u1ed1i m\u1edf r\u1ed9ng App World c\u1ee7a m\u00ecnh. <\/p>\n

S\u1ef1 b\u1ea3o th\u1ee7 \u1ea5y khi\u1ebfn BlackBerry ng\u00e0y c\u00e0ng t\u1ee5t l\u1ea1i ph\u00eda sau v\u00e0 \u0111\u1ebfn khi nh\u1eadn ra sai l\u1ea7m, m\u1ecdi th\u1ee9 \u0111\u00e3 qu\u00e1 mu\u1ed9n. RIM b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c m\u1eabu c\u1ea3m \u1ee9ng nh\u01b0 BlackBerry Storm hay BlackBerry Torch, song ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c v\u00ec tr\u1ea3i nghi\u1ec7m c\u1ea3m \u1ee9ng k\u00e9m xa so v\u1edbi iOS v\u00e0 Android. <\/p>\n

N\u0103m 2013, BlackBerry tung ra h\u1ec7 \u0111i\u1ec1u h\u00e0nh BlackBerry 10 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n \u201cc\u1ee9u c\u00e1nh\u201d cu\u1ed1i c\u00f9ng. Tuy nhi\u00ean, ngay c\u1ea3 khi h\u1ec7 \u0111i\u1ec1u h\u00e0nh n\u00e0y mang l\u1ea1i m\u1ed9t s\u1ed1 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, n\u00f3 v\u1eabn thi\u1ebfu h\u1ee5t nghi\u00eam tr\u1ecdng c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u01b0 Instagram, YouTube, Google Maps… \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng m\u1eb7n m\u00e0 chuy\u1ec3n sang, trong khi nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng mu\u1ed1n t\u1ea1o app cho m\u1ed9t n\u1ec1n t\u1ea3ng qu\u00e1 nh\u1ecf. <\/p>\n

RIM \u0111\u1ed5i t\u00ean th\u00e0nh BlackBerry Limited c\u00f9ng n\u0103m \u0111\u00f3 nh\u01b0 m\u1ed9t n\u1ed7 l\u1ef1c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd c\u0169ng ph\u00e1t h\u00e0nh chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Passport \u2013 thi\u1ebft k\u1ebf \u0111\u1ed9c l\u1ea1, vu\u00f4ng v\u1ee9c \u2013 nh\u01b0ng l\u1ea1i b\u1ecb ch\u00ea l\u00e0 kh\u00f3 b\u1ecf t\u00fai v\u00e0 kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi \u1ee9ng d\u1ee5ng. M\u1ecdi n\u1ed7 l\u1ef1c d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u \u0111\u1ebfn qu\u00e1 mu\u1ed9n. <\/p>\n

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\"Blackberry<\/div>
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Qu\u00fd I\/2014, Blackberry l\u1ed7 84 tri\u1ec7u USD. Sau khi th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, c\u1ed5 phi\u1ebfu h\u00e3ng ngay l\u1eadp t\u1ee9c gi\u1ea3m t\u1edbi 30%. Qu\u00fd IV\/2016, trong h\u01a1n 432 tri\u1ec7u smartphone \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean to\u00e0n c\u1ea7u, ch\u1ec9 208.000 chi\u1ebfc l\u00e0 BlackBerry. Th\u1ecb ph\u1ea7n t\u1eeb h\u01a1n 20% n\u0103m 2011 r\u01a1i xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 1%. <\/p>\n

Nh\u1eefng n\u0103m sau \u0111\u00f3, h\u00e3ng ch\u1ec9 ph\u00e1t h\u00e0nh v\u00e0i d\u00f2ng m\u00e1y h\u1ee3p t\u00e1c v\u1edbi TCL ho\u1eb7c ch\u1ea1y Android, nh\u01b0ng doanh s\u1ed1 m\u1edd nh\u1ea1t. \u0110\u1ebfn n\u0103m 2020, TCL tuy\u00ean b\u1ed1 ng\u1eebng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i BlackBerry. V\u00e0 th\u00e1ng 1 n\u0103m 2022, BlackBerry ch\u00ednh th\u1ee9c khai t\u1eed d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u00e1c \u0111i\u1ec7n tho\u1ea1i c\u0169 \u2013 \u0111\u00e1nh d\u1ea5u ch\u1ea5m h\u1ebft cho m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng di \u0111\u1ed9ng. <\/p>\n

BlackBerry kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng nh\u00ecn th\u1ea5y xu h\u01b0\u1edbng, song ch\u1ec9 kh\u00f4ng tin r\u1eb1ng th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 xoay tr\u1ee5c nhanh \u0111\u1ebfn v\u1eady. H\u1ecd ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd lu\u00f4n \u1edf l\u1ea1i v\u00e0 mi\u1ec5n nhi\u1ec5m v\u1edbi nh\u1eefng chi\u1ebfc m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng r\u1ed9ng t\u1eeb iPhone hay c\u00e1c h\u00e3ng \u0111i\u1ec7n tho\u1ea1i c\u00f9ng th\u1eddi kh\u00e1c. <\/p>\n

Ng\u00e0y nay, d\u00f9 kh\u00f4ng c\u00f2n s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i, BlackBerry v\u1eabn t\u1ed3n t\u1ea1i. H\u00e3ng n\u00e0y chuy\u1ec3n h\u01b0\u1edbng sang cung c\u1ea5p ph\u1ea7n m\u1ec1m b\u1ea3o m\u1eadt, gi\u1ea3i ph\u00e1p cho \u00f4 t\u00f4 th\u00f4ng minh (th\u00f4ng qua n\u1ec1n t\u1ea3ng QNX) v\u00e0 \u0111ang c\u00f3 v\u1ecb tr\u00ed v\u1eefng v\u00e0ng trong c\u00e1c h\u1ec7 th\u1ed1ng nh\u00fang c\u00f4ng nghi\u1ec7p. N\u0103m 2024, h\u01a1n 235 tri\u1ec7u xe tr\u00ean to\u00e0n th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a BlackBerry \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n h\u1ec7 th\u1ed1ng gi\u1ea3i tr\u00ed ho\u1eb7c an to\u00e0n. <\/p>\n

Theo: The NY Times, WSJ <\/i><\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo NY Post, ng\u01b0\u1eddi tr\u1ebb th\u1ebf h\u1ec7 Z (Gen Z) \u0111ang c\u1ed1 g\u1eafng k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi th\u1ebf gi\u1edbi xung quanh thay v\u00ec v\u00f9i \u0111\u1ea7u v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 d\u1ea7n h\u00ecnh th\u00e0nh xu h\u01b0\u1edbng Dumbphones – t\u00ecm v\u1ec1 nh\u1eefng thi\u1ebft b\u1ecb x\u01b0a c\u0169 ch\u1ec9 c\u00f3 ch\u1ee9c n\u0103ng li\u00ean l\u1ea1c. Trong \u0111\u00f3, BlackBerry \u0111\u01b0\u1ee3c<\/p>\n","protected":false},"author":1,"featured_media":35367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-35365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/35365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35365"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/35365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/35367"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}