{"id":37116,"date":"2025-06-20T14:22:48","date_gmt":"2025-06-20T07:22:48","guid":{"rendered":"https:\/\/quanghung.name.vn\/cong-nghe\/ra-mat-giai-phap-cong-nghe-ho-tro-kien-tao-mo-hinh-bao-chi-ben-vung\/"},"modified":"2025-06-20T14:22:48","modified_gmt":"2025-06-20T07:22:48","slug":"ra-mat-giai-phap-cong-nghe-ho-tro-kien-tao-mo-hinh-bao-chi-ben-vung","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=37116","title":{"rendered":"Ra m\u1eaft gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 ki\u1ebfn t\u1ea1o m\u00f4 h\u00ecnh b\u00e1o ch\u00ed b\u1ec1n v\u1eefng"},"content":{"rendered":"
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H\u1ed9i th\u1ea3o \u201c\u0110\u00f3n \u0111\u1ea7u t\u01b0\u01a1ng lai b\u00e1o ch\u00ed: Ki\u1ebfn t\u1ea1o m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng\u201d \u0111\u00e3 di\u1ec5n ra t\u1ea1i H\u00e0 N\u1ed9i v\u00e0o ng\u00e0y 4\/6, quy t\u1ee5 h\u01a1n 70 t\u1ed5ng bi\u00ean t\u1eadp v\u00e0 l\u00e3nh \u0111\u1ea1o c\u01a1 quan b\u00e1o ch\u00ed h\u00e0ng \u0111\u1ea7u th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 tr\u00e1ch nhi\u1ec7m c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a b\u00e1o ch\u00ed trong th\u1eddi \u0111\u1ea1i s\u1ed1. S\u1ef1 ki\u1ec7n do C\u00f4ng ty Global PR Hub t\u1ed5 ch\u1ee9c, v\u1edbi s\u1ef1 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n t\u1eeb H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam, v\u00e0 \u0111\u1ed3ng h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng N\u1ec1n t\u1ea3ng Qu\u1ea3ng c\u00e1o To\u00e0n c\u1ea7u MGID (<\/p>\n

\"image003<\/source><\/picture>
\u00d4ng L\u00ea Qu\u1ed1c Minh – Ch\u1ee7 t\u1ecbch H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam, T\u1ed5ng Bi\u00ean t\u1eadp B\u00e1o Nh\u00e2n D\u00e2n ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n

Ph\u00e1t bi\u1ec3u khai m\u1ea1c, \u00f4ng L\u00ea Qu\u1ed1c Minh – Ch\u1ee7 t\u1ecbch H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam, T\u1ed5ng Bi\u00ean t\u1eadp B\u00e1o Nh\u00e2n D\u00e2n – kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i. \u00d4ng k\u1ef3 v\u1ecdng h\u1ed9i th\u1ea3o s\u1ebd m\u1edf ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng thi\u1ebft th\u1ef1c, gi\u00fap c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 th\u00edch nghi linh ho\u1ea1t v\u1edbi m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1.<\/p>\n

V\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ed9i th\u1ea3o, \u0111\u1ea1i di\u1ec7n MGID – b\u00e0 Aliefah Fikri – Regional Success Management Lead APAC (Tr\u01b0\u1edfng nh\u00f3m Ph\u00e1t tri\u1ec3n \u0110\u1ed1i t\u00e1c khu v\u1ef1c APAC) v\u00e0 \u00f4ng Guillaume Cribier – Global Head of Publisher Success (Gi\u00e1m \u0111\u1ed1c To\u00e0n c\u1ea7u Ph\u00e1t tri\u1ec3n Nh\u00e0 Xu\u1ea5t B\u1ea3n) – \u0111\u00e3 c\u00f3 b\u00e0i ph\u00e1t bi\u1ec3u v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cNi\u1ec1m tin, C\u00f4ng ngh\u1ec7 & S\u1ef1 chuy\u1ec3n \u0111\u1ed5iK\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a b\u00e1o ch\u00ed cao c\u1ea5p\u201d, nh\u1ea5n m\u1ea1nh r\u1eb1ng ni\u1ec1m tin l\u00e0 \u0111\u1ed3ng ti\u1ec1n gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u00e1o ch\u00ed, v\u00e0 c\u00f4ng ngh\u1ec7 n\u00ean l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thay v\u00ec ph\u00e1 v\u1ee1 s\u1ee9 m\u1ec7nh c\u1ee7a ng\u00e0nh.<\/p>\n

\u201cCh\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi h\u00e0ng tr\u0103m nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec3 th\u1ea5u hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd\u201d, \u00f4ng Guillaume Cribier chia s\u1ebb. \u201cMGID+ \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ed1t l\u00f5i v\u1ec1 ki\u1ebfm ti\u1ec1n, ph\u00e1t tri\u1ec3n \u0111\u1ed9c gi\u1ea3 v\u00e0 t\u00ednh b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n – \u0111\u1ed3ng th\u1eddi v\u1eabn b\u1ea3o v\u1ec7 s\u1ef1 \u0111\u1ed9c l\u1eadp trong bi\u00ean t\u1eadp v\u00e0 duy tr\u00ec ni\u1ec1m tin c\u1ee7a \u0111\u1ed9c gi\u1ea3\u201d.<\/p>\n

\"image005<\/source><\/picture>
\u0110\u1ea1i di\u1ec7n MGID – b\u00e0 Aliefah Fikri v\u00e0 \u00f4ng Guillaume Cribier chia s\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o<\/figcaption><\/figure>\n

MGID+ – n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng<\/strong><\/p>\n

Khi c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1o ch\u00ed ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t, kh\u00e1n gi\u1ea3 ph\u00e2n m\u1ea3nh v\u00e0 c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i li\u00ean t\u1ee5c, MGID+ mang \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c v\u00e0 AI, gi\u00fap c\u1ee7ng c\u1ed1 m\u00f4 h\u00ecnh kinh doanh qua ba tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n

Doanh thu b\u1ec1n v\u1eefng<\/strong><\/em><\/p>\n

Th\u00f4ng qua Campaign Studio, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o – lo\u1ea1i b\u1ecf trung gian, gia t\u0103ng minh b\u1ea1ch v\u00e0 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn. C\u00f4ng ngh\u1ec7 Contextual Intelligence c\u1ee7a MGID gi\u00fap ki\u1ec3m so\u00e1t b\u1ed1i c\u1ea3nh hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng x\u00e2m ph\u1ea1m d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

“Kinh doanh l\u00e0 huy\u1ebft m\u1ea1ch, c\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u00f2n b\u1ea9y – nh\u01b0ng ni\u1ec1m tin m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1ng c\u00f2n\u201d<\/p>\n

\"image006<\/source><\/picture>
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“Kinh doanh l\u00e0 huy\u1ebft m\u1ea1ch, c\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u00f2n b\u1ea9y – nh\u01b0ng ni\u1ec1m tin m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1ng c\u00f2n\u201d<\/p>\n<\/figcaption><\/figure>\n

Thu h\u00fat \u0111\u1ed9c gi\u1ea3<\/strong><\/em><\/p>\n

MGID+ h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng qua ph\u00e2n ph\u1ed1i n\u1ed9i dung (content syndication), trao \u0111\u1ed5i \u0111\u1ed9c gi\u1ea3 (audience exchange) v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO – t\u1eeb \u0111\u00f3 gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 m\u1edf r\u1ed9ng c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp.<\/p>\n

T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c<\/strong><\/em><\/p>\n

Audience Hub cho ph\u00e9p g\u1eedi th\u00f4ng b\u00e1o c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u00e1i k\u00edch ho\u1ea1t \u0111\u1ed9c gi\u1ea3, trong khi Analytics Hub cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u qu\u1ea3 n\u1ed9i dung, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n – gi\u00fap c\u00e1c nh\u00f3m bi\u00ean t\u1eadp \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n

T\u1ea7m nh\u00ecn to\u00e0n c\u1ea7u, cam k\u1ebft \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/p>\n

Trong phi\u00ean th\u1ea3o lu\u1eadn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a b\u00e1o ch\u00ed b\u1ec1n v\u1eefng, MGID \u0111\u00e3 c\u00f9ng c\u00e1c l\u00e3nh \u0111\u1ea1o b\u00e1o ch\u00ed Vi\u1ec7t Nam – chia s\u1ebb g\u00f3c nh\u00ecn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111\u1ed5i m\u1edbi bi\u00ean t\u1eadp, x\u00e2y d\u1ef1ng ni\u1ec1m tin \u0111\u1ed9c gi\u1ea3 v\u00e0 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00f4ng ngh\u1ec7 AI.<\/p>\n

\u201cC\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y chi\u1ebfn l\u01b0\u1ee3c – h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u1ee9ng d\u1ee5ng AI trong to\u00e0n b\u1ed9 chu\u1ed7i xu\u1ea5t b\u1ea3n,\u201d \u00f4ng Nguy\u1ec5n V\u0103n B\u00e1 – T\u1ed5ng Bi\u00ean t\u1eadp B\u00e1o VietNamNet – nh\u1eadn \u0111\u1ecbnh.<\/p>\n

\"image008.jpg\"<\/source><\/picture>
C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ea1i di\u1ec7n c\u00e1c b\u00e1o Nh\u00e2n D\u00e2n, VietNamNet, VietnamPlus c\u00f9ng MGID v\u00e0 Global PR Hub tham gia phi\u00ean tham lu\u1eadn<\/figcaption><\/figure>\n

\u0110\u1ed3ng t\u00ecnh v\u1edbi quan \u0111i\u1ec3m \u0111\u00f3, \u00f4ng Alex Ngo, Gi\u00e1m \u0111\u1ed1c Marketing MGID chia s\u1ebb: \u201cCh\u00fang t\u00f4i tin r\u1eb1ng khi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 trong tay nh\u1eefng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, m\u1ecdi b\u00ean \u0111\u1ec1u s\u1ebd h\u01b0\u1edfng l\u1ee3i. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 \u0111ang m\u1edf ra nh\u1eefng d\u00f2ng doanh thu m\u1edbi – m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi t\u1ec7p \u0111\u1ed9c gi\u1ea3 cao c\u1ea5p trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady v\u00e0 an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n

Phi\u00ean th\u1ea3o lu\u1eadn k\u1ebft th\u00fac v\u1edbi m\u1ed9t quan \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t: c\u00f4ng ngh\u1ec7 n\u00ean l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh gi\u00fap b\u00e1o ch\u00ed tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00e0 b\u1ec1n b\u1ec9 h\u01a1n tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng s\u1ed1 h\u00f3a \u0111ang ti\u1ebfp di\u1ec5n.<\/p>\n

Thu Loan<\/strong><\/p>\n


\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

H\u1ed9i th\u1ea3o \u201c\u0110\u00f3n \u0111\u1ea7u t\u01b0\u01a1ng lai b\u00e1o ch\u00ed: Ki\u1ebfn t\u1ea1o m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng\u201d \u0111\u00e3 di\u1ec5n ra t\u1ea1i H\u00e0 N\u1ed9i v\u00e0o ng\u00e0y 4\/6, quy t\u1ee5 h\u01a1n 70 t\u1ed5ng bi\u00ean t\u1eadp v\u00e0 l\u00e3nh \u0111\u1ea1o c\u01a1 quan b\u00e1o ch\u00ed h\u00e0ng \u0111\u1ea7u th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 tr\u00e1ch nhi\u1ec7m c\u00f3 th\u1ec3<\/p>\n","protected":false},"author":1,"featured_media":37117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[3],"tags":[7651,17102],"class_list":["post-37116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-bao-chi","tag-mgid"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/37116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37116"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/37116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/37117"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}