{"id":37765,"date":"2025-06-21T09:29:55","date_gmt":"2025-06-21T02:29:55","guid":{"rendered":"https:\/\/quanghung.name.vn\/thoi-su\/lam-sao-giu-chan-gen-z-lau-dai-tren-cac-nen-tang-bao-chi-truyen-thong\/"},"modified":"2025-06-21T09:29:55","modified_gmt":"2025-06-21T02:29:55","slug":"lam-sao-giu-chan-gen-z-lau-dai-tren-cac-nen-tang-bao-chi-truyen-thong","status":"publish","type":"post","link":"https:\/\/quanghung.name.vn\/?p=37765","title":{"rendered":"L\u00e0m sao &#8216;gi\u1eef ch\u00e2n&#8217; Gen Z l\u00e2u d\u00e0i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng?"},"content":{"rendered":"<div class=\"maincontent main-content\" id=\"maincontent\">\n<p><strong>Xem clip:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" data-vnnembed=\"true\" data-vnnembedtype=\"video\" data-vnnembedid=\"106517\" src=\"https:\/\/embed.vietnamnet.vn\/v\/106517.html?s=Hz852sRSnAyZ9vhcWqfBTA\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Trong khu\u00f4n kh\u1ed5 Di\u1ec5n \u0111\u00e0n B\u00e1o ch\u00ed 2025, phi\u00ean th\u1ea3o lu\u1eadn v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;Chinh ph\u1ee5c \u0110\u1ed9c gi\u1ea3 Gen Z: Gi\u1ea3i m\u00e3 c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng&#8221; \u0111\u00e3 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o gi\u1edbi tr\u1ebb tham gia.<\/p>\n<p>\u00d4ng Ph\u00f9ng C\u00f4ng S\u01b0\u1edfng, T\u1ed5ng bi\u00ean t\u1eadp B\u00e1o Ti\u1ec1n Phong nh\u1ea5n m\u1ea1nh: &#8220;Gen Z g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c sinh ra t\u1eeb n\u0103m 1996-2012. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, internet v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng lo\u1ea1t m\u1ea1ng x\u00e3 h\u1ed9i\u201d.<\/p>\n<figure class=\"image vnn-content-image\" data-vnnembed=\"true\" data-vnnembedtype=\"image\" data-vnnembedid=\"00CJUZ\"><picture><!--[if IE 9]><video style=\"display: none;\"><![endif]--><source data-srcset=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/20\/w-tbt-tien-phong-phung-cong-suong-45993-47102.jpeg?width=0&#038;s=GTkIehf4fn1pkQc5KP7bRw\" media=\"--large\"><!--[if IE 9]><\/video><![endif]--><img data-original=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/20\/w-tbt-tien-phong-phung-cong-suong-45993-47102.jpeg?width=0&#038;s=GTkIehf4fn1pkQc5KP7bRw\" class=\"lazy \" srcset=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/20\/w-tbt-tien-phong-phung-cong-suong-45993-47102.jpeg?width=0&#038;s=GTkIehf4fn1pkQc5KP7bRw\" alt=\"w tbt tien phong phung cong suong 45993.jpeg\" data-thumb-small-src=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/20\/w-tbt-tien-phong-phung-cong-suong-45993-47102.jpeg?width=260&#038;s=Gef91-O4QKryk3dFyyNOAw\"><\/source><\/picture><figcaption>T\u1ed5ng bi\u00ean t\u1eadp B\u00e1o Ti\u1ec1n Phong Ph\u00f9ng C\u00f4ng S\u01b0\u1edfng. \u1ea2nh: N. Huy\u1ec1n<\/figcaption><\/figure>\n<p>Theo \u00f4ng, Gen Z l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau bi\u1ec3u c\u1ee7a vi\u1ec7c ti\u00eau th\u1ee5 tin t\u1ee9c nhanh, d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng video ng\u1eafn nh\u01b0 TikTok, Instagram reels, Facebook reels v\u00e0 YouTube shorts, b\u1edfi h\u1ecd \u0111\u1eb7c bi\u1ec7t \u01b0a th\u00edch nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o, mang t\u00ednh gi\u1ea3i tr\u00ed cao.\u00a0<\/p>\n<p>Gen Z \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh th\u1ebf h\u1ec7 \u0111\u00f4ng \u0111\u1ea3o nh\u1ea5t, chi\u1ebfm t\u1edbi 32% d\u00e2n s\u1ed1. \u01af\u1edbc t\u00ednh \u0111\u1ebfn n\u0103m 2032, \u0111\u00e2y s\u1ebd l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o m\u00e0 c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c bao g\u1ed3m c\u1ea3 b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng c\u1ea7n h\u01b0\u1edbng t\u1edbi.<\/p>\n<p>\u201cV\u1edbi s\u1ee9c mua d\u1ef1 ki\u1ebfn l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m t\u1ef7 USD m\u1ed7i n\u0103m, kh\u00f4ng ng\u00e0nh kinh doanh n\u00e0o c\u00f3 th\u1ec3 b\u1ecf qua nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i cu\u1ed9c\u201d, \u00f4ng S\u01b0\u1edfng kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n<p>T\u1ed5ng bi\u00ean t\u1eadp B\u00e1o Ti\u1ec1n Phong cho r\u1eb1ng: &#8220;Kh\u00f4ng ph\u1ea3i nh\u1eefng ng\u01b0\u1eddi tr\u1ebb kh\u00f4ng \u0111\u1ecdc b\u00e1o, ch\u1ec9 l\u00e0 h\u1ecd c\u00f3 c\u00e1ch &#8216;n\u1ea1p&#8217; tin t\u1ee9c kh\u00e1c bi\u1ec7t v\u00e0 \u0111a d\u1ea1ng, t\u1ea1o n\u00ean nh\u1eefng th\u00e1ch th\u1ee9c cho m\u1ecdi c\u01a1 quan th\u00f4ng t\u1ea5n b\u00e1o ch\u00ed&#8221;.<\/p>\n<p>Do \u0111\u00f3, theo \u00f4ng S\u01b0\u1edfng, c\u00e2u h\u1ecfi tr\u1ecdng t\u00e2m \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m sao \u0111\u1ec3 thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, m\u00e0 c\u00f2n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd l\u00e2u d\u00e0i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng.<\/p>\n<p><strong>C\u00e1c t\u00f2a so\u1ea1n c\u1ea7n x\u00e1c l\u1eadp l\u1ea1i &#8220;brand name&#8221; c\u1ee7a m\u00ecnh<\/strong><\/p>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y, TS Ng\u00f4 B\u00edch Ng\u1ecdc, Tr\u01b0\u1edfng khoa Truy\u1ec1n th\u00f4ng v\u00e0 B\u00e1o ch\u00ed, \u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 Swinburne Vi\u1ec7t Nam \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u00f2a so\u1ea1n c\u1ea7n x\u00e1c l\u1eadp l\u1ea1i &#8220;brand name&#8221; c\u1ee7a m\u00ecnh, coi t\u00f2a so\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9c gi\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona) m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng, t\u00edch h\u1ee3p c\u1ea3 nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a ng\u00e0nh marketing.<\/p>\n<p>B\u00e0 nh\u1ea5n m\u1ea1nh vi\u1ec7c c\u1ea7n thi\u1ebft nghi\u00ean c\u1ee9u s\u00e2u h\u00e0nh vi c\u1ee7a Gen Z, m\u1ed9t nh\u00f3m \u0111\u1ed9c gi\u1ea3 \u0111a d\u1ea1ng, c\u00f3 h\u00e0nh vi kh\u00e1c nhau tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng (th\u01b0 gi\u00e3n tr\u00ean Instagram, ti\u00eau th\u1ee5 tin t\u1ee9c tr\u00ean TikTok&#8230;).<\/p>\n<p>TS. Ng\u00f4 B\u00edch Ng\u1ecdc nh\u1eadn \u0111\u1ecbnh Gen Z l\u00e0 th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c, \u0111\u1ec1 cao t\u00ednh &#8220;authentic&#8221; (ch\u00e2n th\u1ef1c) trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m. H\u1ecd c\u0169ng c\u00f3 tinh th\u1ea7n qu\u1ed1c gia v\u00e0 y\u00eau n\u01b0\u1edbc cao.<\/p>\n<p>Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00f2a so\u1ea1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec1 cao t\u00ednh qu\u1ed1c gia, d\u00e2n t\u1ed9c, s\u1ef1 c\u00e1 t\u00ednh v\u00e0 ch\u00e2n th\u1ef1c, s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 l\u00f2ng tin v\u1edbi Gen Z.\u00a0<\/p>\n<p>\u201cKhi Gen Z c\u00f3 c\u1ea3m t\u00ecnh, h\u1ecd c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f2a so\u1ea1n, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh s\u1ef1 trung th\u00e0nh (audience loyalty), \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a c\u00f4ng ch\u00fang b\u00e1o ch\u00ed n\u00f3i chung&#8221;, TS Ng\u00f4 B\u00edch Ng\u1ecdc nh\u1eadn \u0111\u1ecbnh.<\/p>\n<p>N\u1eef ti\u1ebfn s\u0129 c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e0 b\u00e1o, nh\u00e0 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u00e1p \u1ee9ng b\u1ed1i c\u1ea3nh m\u1edbi.<\/p>\n<article class=\"ck-cms-wiki-news-full vnn-template-noneditable article-edit\" id=\"vnn-editor-1750349192080\" data-temp=\"template16\" data-vnnembed=\"true\" data-vnnembedtype=\"article\" data-vnnembedid=\"2413152\"><picture><img data-original=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/19\/bao-chi-viet-nam-trong-ky-nguyen-moi-tam-nhin-kien-tao-khong-gian-phat-trien-101049.jpeg?width=0&#038;s=ur0kspySBejSgN7gDXIp4Q\" class=\"lazy \" srcset=\"https:\/\/static-images.vnncdn.net\/vps_images_publish\/000001\/000003\/2025\/6\/19\/bao-chi-viet-nam-trong-ky-nguyen-moi-tam-nhin-kien-tao-khong-gian-phat-trien-101049.jpeg?width=260&#038;s=rL_zdFw_eil6f6rObxVY2Q\" alt=\"\"><\/picture>\n<div class=\"summary__content\">B\u00e1o ch\u00ed Vi\u1ec7t Nam trong k\u1ef7 nguy\u00ean m\u1edbi: T\u1ea7m nh\u00ecn ki\u1ebfn t\u1ea1o kh\u00f4ng gian ph\u00e1t tri\u1ec3n<span class=\"summary__content-desc\">Chi\u1ec1u 19\/6, Ban Tuy\u00ean gi\u00e1o v\u00e0 D\u00e2n v\u1eadn Trung \u01b0\u01a1ng, B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch, H\u1ed9i Nh\u00e0 b\u00e1o Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c Di\u1ec5n \u0111\u00e0n b\u00e1o ch\u00ed to\u00e0n qu\u1ed1c l\u1ea7n 2.<\/span><\/div>\n<\/article>\n<p>                            <!-- BEGIN COMPONENT:: COMPONENT002778 --><br \/>\n<!-- END COMPONENT:: COMPONENT002778 --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Xem clip: Trong khu\u00f4n kh\u1ed5 Di\u1ec5n \u0111\u00e0n B\u00e1o ch\u00ed 2025, phi\u00ean th\u1ea3o lu\u1eadn v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;Chinh ph\u1ee5c \u0110\u1ed9c gi\u1ea3 Gen Z: Gi\u1ea3i m\u00e3 c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng&#8221; \u0111\u00e3 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o gi\u1edbi tr\u1ebb tham gia. \u00d4ng Ph\u00f9ng C\u00f4ng S\u01b0\u1edfng, T\u1ed5ng bi\u00ean t\u1eadp B\u00e1o Ti\u1ec1n Phong nh\u1ea5n m\u1ea1nh: &#8220;Gen Z g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c<\/p>\n","protected":false},"author":1,"featured_media":37766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow44a6DA:productID":"","footnotes":""},"categories":[2],"tags":[17513,204],"class_list":["post-37765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoi-su","tag-bao-chi-giu-chan-gen-z","tag-gen-z"],"_links":{"self":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/37765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37765"}],"version-history":[{"count":0,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/posts\/37765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=\/wp\/v2\/media\/37766"}],"wp:attachment":[{"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quanghung.name.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}